Do you know what is the biggest advantage, which digital marketing has over traditional marketing? Well, it is marketing automation.  Marketing automation is one of the most significant tools at present in the world of digital marketing. Marketing automation tools has a number of pros to its name. Not only it saves your precious time, which you might have spent on the manual tasks but it is also a smart tool. It optimizes itself and becomes much more efficient and user-friendly over time.

Here is an overview of marketing automation tools

1. OptinChat

OptinChat is one of the major tools which helps to generate leads. It enables a brand to communicate with website visitors and collect their details. Details like names and email id are collected, which is further used to send a newsletter. To get better clarity on OptinChat, you can even avail benefits of their free version at OptinChat.com.

Other than this, it also has direct integrations with many email marketing tools. Zapier integration tool is known to interact with 500 different applications.

2. Zapier

Zapier is one of the most loved marketing automation tools. It eliminates huge cost for a developer. Whenever a new email subscriber joins the list, welcome mail is sent to them using zapier. Likewise, when a customer makes payment using the payment gateway then using Zapier integration, a message is automatically sent. Thus, it is a perfect time and cost saving device.

3. Drip

This is another interesting marketing automation tool. It has multiple uses when compared to normal email marketing tools. Drip provides advanced automation services like dynamic drip marketing and behavior based email triggers. Other than this, it has many more advanced automation tools like Marketo or Pardot. But the biggest drawback with drip is that it is focused on consumer-based business whereas most of the advanced CRM solutions follow the platform of b2b and business to enterprises.

If you are looking to automate your business, contact Digital Mojo. It is one of the leading digital marketing companies in Hyderabad that provide end-to –end support for all your digital requirements. PPC, SEO, social media, web development are some of their forte. Thus, achieve great ROI by associating with Digital Mojo.