What happens when a premium real estate project partners with a results-driven digital marketing agency in Hyderabad? Vertex 33 West, a luxury apartment development in Serilingampally near the Financial District, discovered the answer when Digital Mojo turned its invisible project into the area’s most-searched property within six months.
The Challenge
Vertex 33 West, a luxury residential project strategically located near Serilingampally, struggled throughout 2023. Despite a prime location close to Gachibowli IT hub and Financial District, world-class amenities including clubhouse and swimming pool, and competitive pricing starting at Rs 75 lakhs, the project received only 12 to 15 site visit inquiries monthly. The sales office stayed quiet most weekends while competitors hosted packed site visits.
Location advantages were undeniable. Serilingampally attracted IT professionals from Amazon, Microsoft, and Google campuses, who sought properties within a 20-minute commute. Financial District employees searched for ready-to-move options. NRI investors targeted appreciation zones. Yet competing projects with inferior specifications and higher prices sold units faster.
The problems were clear after our initial audit. Outdated project website with no immersive virtual tour capability. Zero social media presence showcasing actual construction progress or amenities. Completely invisible when target buyers searched “flats near Financial District” or “apartments Serilingampally.” The project relied heavily on traditional brokers who charged 2% commission and brought mostly unqualified leads who wasted sales team time.
Developer Mr Patel watched neighbouring projects achieve 60% sales milestones while Vertex 33 West remained stuck at just 18% bookings after 14 months of launch. Cash flow concerns mounted as construction costs continued to escalate.
Vertex 33 West contacted Digital Mojo, a trusted provider of digital marketing in Serilingampally, in February 2024.
The Digital Mojo Strategy
As a result, a focused digital marketing agency in Hyderabad specialising in real estate digital marketing, we identified core issues within the first week and built a comprehensive six-month transformation roadmap.
Month 1: Digital Foundation
Completely rebuilt project website with immersive 3D virtual tour, allowing buyers to explore every unit type virtually. Added a real-time unit availability tracker that updates instantly when units are sold. Created detailed floor plan pages with complete pricing transparency, including all charges. Optimised every page for critical searches like “3BHK Serilingampally,” “flats near Financial District,” “ready to move apartments Gachibowli.”
Claimed and optimised Google Business Profile for the exact project location. Added high-quality construction progress photos, stunning amenity renders, and neighbourhood advantage highlights. Verified precise location pins for accurate Maps display.
Month 2: Content Marketing
Created professional video walkthroughs of furnished sample flats showcasing actual finishes and space utilisation. Commissioned drone footage dramatically showing proximity to tech parks, metro stations, premium malls, hospitals, and schools. Published time-lapse construction updates build buyer confidence in project completion timelines.
Developed blog content strategy: “Why Serilingampally is Hyderabad’s next IT hub hotspot,” “Investment returns analysis in Financial District properties,” “Complete NRI property buying guide for Gachibowli area.”
Month 3: Targeted Advertising
Launched precision Facebook and Instagram ads targeting IT professionals aged 28 to 42 living within a 10km radius. Executed LinkedIn campaigns specifically for senior employees at Amazon, Microsoft, Google, and Deloitte nearby campuses.
Google Ads focused exclusively on high-intent buyer searches. “Ready to move flats Serilingampally,” “3BHK under 1 crore Financial District,” “investment property near Gachibowli ORR.” Aggressive evening and weekend bidding captured searches at peak research times.
Created sophisticated NRI-specific campaigns targeting the USA, Singapore, and Middle East locations with INR-USD currency converters and a dedicated virtual site visit booking system.
Month 4: Lead Nurturing Systems
Implemented intelligent WhatsApp automation providing instant inquiry responses 24/7. Set up seamless virtual site visit scheduling with professional video call presentations. Deployed email drip campaigns nurturing undecided leads with testimonials and investment data.
Added an interactive home loan EMI calculator. Comparative EMI analysis tool. Detailed ROI projection calculators for the investor audience. Everything is strategically designed to accelerate leads through the decision-making funnel.
Month 5: Conversion Rate Optimisation
Introduced strategic limited inventory urgency messaging. “Only 12 premium units remaining in Tower A.” Implemented real-time availability dashboard updates. Created early bird discount deadline campaigns.
Launched sophisticated retargeting campaigns following up on website visitors across platforms. Promoted exclusive weekend site visit events through targeted advertising to warm leads.
Month 6: Community Building
Produced compelling buyer testimonial videos from satisfied early customers. Implemented a strategic employee referral program targeting nearby IT company employees. Launched a successful “Bring a friend to site visit” referral rewards program.
The Results
Within six months, this expert in digital marketing in Serilingampally delivered a transformation for Vertex 33 West.
Quick Wins:
- Site visit inquiries: +640% (12 to 89 monthly)
- Qualified leads generated: 890 total
- Units sold: 47 (from 18% to 76% project sold)
- Cost per lead: Rs 680 (down from Rs 2,400)
- NRI inquiries: 240 (34% increase from zero base)
Digital Performance:
- Position 1: “flats Serilingampally”
- Position 1: “apartments near Financial District”
- Position 2: “3BHK Gachibowli”
- Website traffic: 340 to 18,600 monthly visits
- Virtual tour completions: 67% of site visitors
Revenue Impact:
- Sales revenue: Rs 48.5 crores in 6 months
- Broker dependency: Reduced from 80% to 35%
- Average deal closure time: 45 days to 22 days
- Marketing ROI: 4,120%
Advertising Efficiency:
- Facebook cost per lead: Rs 620
- Google Ads conversion rate: 24%
- LinkedIn senior professional reach: 12,400
- NRI campaign engagement: 18.7%
Key Success Factors
Virtual tour technology eliminated distance barriers. NRIs explored properties without physical visits. Contributed 52% to lead quality improvement.
Hyper-local targeting. Campaigns focused on Serilingampally, Financial District, and Gachibowli. Featured specific office parks. This approach by specialists in digital marketing in Serilingampally made campaigns cost-effective.
Pricing transparency builds trust. Displayed costs with all charges. No hidden fees. Accelerated decisions.
Lessons for Real Estate Developers
Virtual tours and drone videos generate more qualified inquiries than brochures. NRI targeting requires specialised campaigns with currency converters and virtual visits. Working with experts in digital marketing in Serilingampally delivers results that generic campaigns miss.
Direct digital leads at Rs 680 versus 2% broker commission on Rs 80 lakh units. Transparency cuts sales cycles from 45 to 22 days.
From an unknown project to Serilingampally’s most-searched property, Vertex 33 West proves what strategic execution achieves.
Ready to elevate your real estate project’s visibility and results? Contact us at Digital Mojo to start your transformation today!
FAQ's
Does Digital Mojo specialise in real estate marketing in Serilingampally?
Yes. We’ve delivered proven results for real estate projects in Serilingampally, Gachibowli, Financial District, with expertise in IT professionals and NRI targeting
What makes Digital Mojo different for property developers?
We generated 890 qualified leads and 4,120% ROI for Vertex 33 West through systematic execution. Real numbers, not projections
How much does Digital Mojo charge for real estate campaigns?
Investment starts at Rs 2,00,000 based on project size and competition. Complete lead tracking and ROI transparency from day one.
Which Hyderabad areas does Digital Mojo serve?
Serilingampally, Gachibowli, Financial District, Hitec City, Madhapur, Kondapur, Kukatpally, Jubilee Hills, Banjara Hills, and all locations.
