What happens when a heritage jewellery brand partners with a digital-first marketing agency in Hyderabad? Shantikiran Jewellers by Musaddilal, a luxury jewellery destination in Jubilee Hills offering exquisite diamond, gold, polki, kundan, pachi, and antique collections, found out when Digital Mojo transformed their traditional showroom into Hyderabad’s most-searched destination for bridal and custom jewellery.
The Challenge
Shantikiran Jewellers by Musaddilal in Jubilee Hills struggled despite an impressive 30-year legacy. The showroom offered exquisite diamond jewellery, gold ornaments, traditional polki sets, intricate kundan pieces, artistic pachi work, antique collections, and customisation services. Yet monthly walk-ins averaged 18 to 25 customers. Bridal season brought slight upticks, but competitors captured high-value orders.
Jubilee Hills attracted affluent families, NRI buyers, and premium wedding shoppers. Yet newer brands dominated online searches.
Problems were apparent. The website showcased merely 40 pieces from thousands in inventory. No Instagram presence despite jewellery being visual. Invisible when brides searched “polki jewellery Hyderabad.”
Owner Mr Musaddilal watched frustrated as younger brands captured market share through social media while his craftsmanship remained hidden.
Shantikiran Jewellers contacted Digital Mojo, a trusted provider of digital marketing in Jubilee Hills, in January 2024.
The Digital Mojo Strategy
As a result focused digital marketing agency in Hyderabad specialising in luxury retail and jewellery marketing, we identified critical gaps immediately and built a comprehensive transformation strategy.
Month 1: Complete website overhaul with professional high-resolution jewellery photography showcasing intricate details. Properly categorised collections: diamond, gold, polki, kundan, pachi, antique. Added customisation request forms with design consultation booking. Optimised extensively for “bridal jewellery Hyderabad,” “polki sets Jubilee Hills,” “custom diamond necklace.”
Month 2: Instagram transformation launched. Posted carefully curated daily jewellery close-ups highlighting exceptional craftsmanship. Stunning bridal collection reels. Customer styling guidance videos. Behind-the-scenes customisation process content. Heritage brand story posts connecting tradition with modern brides.
One spectacular bridal polki set reel showcasing intricate meenakari detailing went genuinely viral with 156,000 organic views. Generated 89 direct purchase inquiries within 48 hours.
Month 3: Precision Facebook and Instagram ads targeting brides-to-be, families actively planning weddings. Age 22 to 45 within the Hyderabad radius. Sophisticated interest targeting: weddings, Indian jewellery traditions, luxury shopping behaviour, bridal fashion trends.
Google Ads on high-purchase-intent searches. “Polki jewellery Hyderabad,” “kundan bridal sets,” “customised diamond necklace designs,” “antique gold jewellery Jubilee Hills,” “best jewellery customisation.”
Month 4: Strategic influencer partnerships with established Hyderabad wedding bloggers. Virtual jewellery viewing appointments via video call. Comprehensive WhatsApp catalogue with 500+ curated pieces. Seamless appointment booking system integration.
Month 5: Compelling customer testimonial videos. Dramatic before-and-after customisation transformation showcases. Strategic wedding season campaigns during Diwali, Dussehra peak periods. Limited edition exclusive collection launches, creating buzz.
The Results
Within five months, this expert in digital marketing in Jubilee Hills delivered a transformation.
Quick Wins:
- Store walk-ins: +420% (18 to 94 monthly)
- Bridal inquiries: 340 (from 12 monthly)
- Custom orders: +580%
- Average order value: Rs 2.8 lakhs (up from Rs 1.2 lakhs)
- NRI orders: 67
Digital Presence:
- Position 1: “Polki jewellery Hyderabad”
- Position 1: “bridal jewellery Jubilee Hills”
- Instagram: 0 to 24,600 followers
- Engagement rate: 15.8% (industry 2.9%)
Revenue Performance:
- Monthly revenue: +340%
- Customisation revenue: Rs 1.8 crores
- Marketing ROI: 5,680%
Key Success Factors
Visual storytelling showcased craftsmanship brilliantly. Close-up videos revealed polki detail, kundan setting precision, and pachi meenakari artistry. This authenticity contributed 58% to inquiry growth.
Bridal-focused content strategy. Every post answered the bride’s questions. This approach by specialists in digital marketing in Jubilee Hills, who understand luxury jewellery marketing, generated qualified leads consistently.
Heritage positioning is differentiated from the competition. Emphasised Musaddilal legacy, traditional techniques, and customisation expertise. Modern brands couldn’t match this authentic story.
Lessons for Luxury Jewellery Brands
Close-up videos showing craftsmanship detail generate significantly more inquiries than simple product listings. Instagram dominates jewellery discovery for modern brides. Working with experts in digital marketing in Jubilee Hills who understand that luxury retail social media delivers results that traditional advertising consistently misses.
Customisation attracts high-value customers. Custom orders averaged 2.3X standard piece revenue, providing premium profit margins.
From a hidden heritage brand to Hyderabad’s most-searched luxury jeweller, Shantikiran Jewellers proves that tradition meets digital innovation.
Ready to transform your legacy jewellery brand into a digital success? Contact us at Digital Mojo to begin your journey today!
FAQ's
Does Digital Mojo work with luxury retail brands in Jubilee Hills?
Yes. We specialise in luxury retail marketing for Jubilee Hills jewellery stores, boutiques, and premium brands with proven Instagram and bridal marketing strategies.
What makes Digital Mojo different for jewellery brands?
We delivered a 420% walk-in increase and a 5,680% ROI for Shantikiran Jewellers through visual storytelling and bridal-focused campaigns. Real transformation, not just social media posts.
How much does Digital Mojo charge for luxury brand campaigns?
Investment starts at Rs 2,00,000 based on brand positioning and competition. Complete inquiry tracking and revenue attribution from day one.
Which Hyderabad areas does Digital Mojo serve?
Jubilee Hills, Banjara Hills, Hitec City, Gachibowli, Madhapur,Serilingampally, Kukatpally, and all Hyderabad luxury retail locations.
