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Case Study: Vertex 33 West — 180 Homes Closed in 12 Months

Premium Real Estate — Kondapur, Hyderabad

How We Helped Vertex 33 West
Dominate Hyderabad’s Real Estate Market

A full-funnel digital strategy that turned a new luxury project into Hyderabad’s most searched address — 205 homes closed in 12 months.

₹110
Cost Per Lead
16,360
Leads Generated
1,636
Site Visits
205
Homes Closed
₹110 Cost Per Lead16,360 Leads Generated205 Homes Closed₹205 Cr Revenue1,636 Site Visits12-Month CampaignMeta + Google + OOH180 Families Housed₹110 Cost Per Lead16,360 Leads Generated205 Homes Closed₹205 Cr Revenue1,636 Site Visits12-Month CampaignMeta + Google + OOH180 Families Housed
The Challenge

Launching a Luxury Project
in a Saturated Market

Vertex 33 West entered Hyderabad’s crowded Kondapur corridor with high price points and zero brand recognition.

Sky-High CPL in the Category

Real estate CPLs in Kondapur were averaging ₹800–₹1,200. The brief was aggressive: bring it under ₹150 without sacrificing lead quality.

Attracting Serious Buyers

Premium 3 & 4 BHK units meant a narrow buyer pool. Every campaign had to find decision-ready buyers, not window shoppers, at scale.

Sustaining 12 Months of Momentum

Luxury real estate sales cycles are long. We had to maintain pipeline pressure, brand recall, and lead quality across a full year without audience fatigue.

Campaign Channels

A Full-Funnel Attack
Across Three Channels

Meta for reach & retargeting, Google for intent, OOH for brand presence in the locality.

Meta Ads
Facebook & Instagram
Leads Generated 9,800+
CPL ₹98
Unique Reach 28L+
Retargeting ROAS 4.2×
Google Ads
Search + Display
Leads Generated 6,560+
CPL ₹128
Search Impressions 42L+
Avg. Position #1.3
OOH Advertising
Hoardings & Signage
Hoardings Placed 18
Coverage Radius 8 km
Est. Daily Impressions 1.2L+
Brand Recall Lift 34%
The Results
₹205 Cr
Revenue Generated in 12 Months

From a brand-new address in a crowded corridor to Hyderabad’s most closed luxury project of the year.

205
Homes Closed
16,360
Leads Generated
₹110
Blended CPL
1,636
Site Visits
12.5%
Visit-to-Close Rate
“

Digital Mojo gave us something no other agency could — a ₹110 CPL in a market where everyone else was quoting ₹800+. They didn’t just generate leads, they delivered buyers. 205 closures in 12 months speaks for itself.

V
Project Director
Vertex 33 West, Hyderabad
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