CONTENT MARKETING
Many companies have already adopted content marketing as their mainstream strategy while others are still skeptical about how would it turn out? A good content would give nothing but benefits, both long-term and short-term. Brands can dig deep inside the various resources to find the best content that they users will read and appreciate.
Content marketing has already proved itself as a great tool. Here are 5 reasons why one should consider it for their marketing strategy:
1. Drive targeted traffic
Content marketing can help you engage your audience and build relationships, ultimately boosting sales. If you can consistently produce quality content that can engage an audience, you will start building loyal relationships with them and become a thought leader in your industry. As a thought leader, you will naturally get more people visiting your site.
2. Cost-effective lead generation
Producing quality content consistently does not require you to invest heavily in advertising. For your target segment you can give away quality lead magnets like eBooks, reports or conduct free webinars in lieu of email addresses. YNAB, a software company, educates its audience through free workshops. They help their audience through useful content while they also collect leads for their business. You can also promote through social media and low budget ads.
3. Engage & Entertain
With the present market scenario, only a valuable content can cultivate a strong bond with the customers. For Instance, Starbucks recently created an animated web series called ‘1st and Main’. The video series depicts commonly observed conversations of those who visit the Starbucks outlet. This content does not just entertain your audience but gets them to discuss about it.
4. Develop a Trustworthy relationship
A customer who trusts your brand will become a regular soon. Thus, every brand must focus on what pointers should be considered to bring a trust factor. It can be the regular posts on social media that could help them trust a brand better. Create regular content based on events or festivals or holidays etc. It will let your consumers feel that you not exist but are up to date with the current trends.
5. Get better ranking on search engine
Content marketing can help you rank higher on search engines and get the desired level of site traffic. Have you ever thought what Google looks when it shows a website on top of the search results? Google looks up to provide best possible experience. If your site has valuable content that satisfies searchers queries then it can easily get ranked on Google. You can research for popular search queries and create content that answers your audience’s questions. Differentiating your content will surely fetch higher site rankings.
-Anushree Srivastava
