AD PLATFORM TO DISPLAY YOUR BRAND
Ads are the cave art of the twentieth century. These days you can do almost anything if you have access to the Internet. It applies to PPC too.
The Adwords platform enables businesses to create ads that appear on a search engine such as Google, Yahoo etc. But it is a herculean task to find Adwords at the forefront of every PPC plan. So we have another option to get results.
There are so many networks that can be added to your PPC mix to drive qualified traffic and results. Here are a few platforms where you can advertise your brand:
1) Amazon
Well, thanks to the Internet, which has made everything so simple. When you join Amazon, you become an economical merchant. It allows advertisers to bid for ad placement in a search engine sponsored link when someone searches on a keyword related to their business offering. Every time the ad is clicked, sending a visitor to Amazon’s website, the advertiser has to pay the search engine a small fee.
To advertise on Amazon, consider the following:
- By searching the product’s name or keyword, the target ad gets displayed.
- It is easy to access, no technical expertise needed.
- Pay only when a shopper (buyer) clicks your ad.
- Optimize the performance of the complete sales cycle
2) Adroll
Do you know that Adroll is the most popular prospecting and retargeting platform? Over 35000 brands across 150 countries trust Adroll as it provides different tools for more retargeting. It provides maximum reach and flexible segmentation that reaches high intent customers with relevant ads at the right time. Adroll introduced a new product called “Adroll onsite”, which nudges visitors down the funnel through personalized pop-ups.
Here are some of the features of Adroll and the benefits of using it:
- Easily access to over 500 ads, in the massive platform like Facebook, Twitter, Instagram, and Google.
- It performs a monitor performance, conveniently places the ad and allows easy interaction with the platform.
- Performance engineering.
- Allows social targeting
- Retargeting through email.
- Use of dynamic personalized ads.
3) Quantcast
Quantcast is one of the best platforms to deliver real time advertising. Quantcast Corporation is a digital marketing company that provides free audience demographics measurements. Quantcast provides detailed statistical information about a website’s audience for website owners, advertisers, and publishers, which helps them to make business decisions.
Quantcast Measure:
It focuses on audience behaviors & personas and competitors.
Quantcast Advertise:
Specializes in audience measurements and real-time advertising.
Quantcast Audience Grid:
It is an open data platform for digital advertising. It offers paid advertising, programmatic, real-time, display advertising, focusing on audience views.
4) Bing Ads
Never stop testing, and your advertising will never stop improving. Bing Ads is a powerful advertising network. By this network, your ads will effectively reach an audience that spends 25 percent more than the average searcher. Bing Ads helps you stay on top of your advertising campaigns while you’re on the go. It helps you reach a new group of high quality customers and increase your return on advertising spend.
Benefits & features
- Sign up for free
- Any budget ad can be created
- Pay when buyer clicks
- Daily/monthly budget
- Measure the performance
5) Yahoo Gemini
A good advertisement is the one, which sells the product without drawing attention to itself. Yahoo Ad Manager is a simplified platform for advertisers to buy and manage native ad product like stream ads, Image ads and sponsored Tumblr post. Gemini was added to leverage the power of mobile and native advertising together.
Benefits & features
- Instant reach
- Your ad message will reach the audience by a display on monitor or mobile. [Audience engagement]
- The results are accurate.
-Anushree Srivastava
