online marketing platforms
Every homegrown business, startup and corporate are adopting digital marketing and implementing it at a great level. With the growing competition, one must know which online marketing platform will prove the best for their requirement and setup.
Here are is a list of best online marketing platforms:
1. Search Engine Marketing
SEM is a combination of Search Engine Optimization (SEO) and Pay Per Click. SEO is a way of getting organic traffic by working on specific keywords. PPC attracts paid traffic where you pay each time your ad is clicked. With the help of SEO, you can earn a higher ranking in SERP for your website. When your keyword matches what your customer is looking for, you get your customer lead. Thus, SEO is a free SEM while PPC is a paid SEM.
2. Online Advertising:
There are different types of advertising such as search advertising, video advertising etc which can be run on social platforms, search engines, and websites. Google Adwords is the most popular advertising platforms. Other models are also available such as CPM, a platform where you pay for no. Of impressions or ad display. CPC is another model where you for no. of clicks on your ad. You must focus on keywords or phrases before you run an ad campaign. Your ad gets displayed on the basis of these keywords.
3. Email Marketing
Though not considered by many brands while preparing their quarter or annual strategy, email marketing can be a great tool if used actively. You can engage your potential customers by asking them to subscribe for your content. Through emails you can update your audience with sale, offers, upcoming events, or a product launch. The different kinds of emails that can be sent is newsletter, event invitation, a marketing offer, an announcement.
4. Social Media Marketing
Social media is one of the most powerful digital marketing vertical that helps you market your brand online. With the help of social platforms such as Twitter, Facebook, Google+, LinkedIn etc. you can reach your target audience globally. It is a very cost effective marketing where your interested audience is engaged and your conversations are channelized. Paid promotions are also available for every social platform.
-Anushree Srivastava
