PPC TRENDS FOR MARKETING
Pay Per Click or PPC is one of the digital marketing techniques to increase traffic on the web pages and eventually grow the sales graph by getting more conversions. Many new trends have come up for PPC that only help a brand reach its target customer but also
So far this year, we have seen the upsurge of many new audiences targeting trends that are helping businesses reach out to their target clients & effectively advertise their products & services.
Here is a list of top trends fro PPC that can be used by the PPC specialist:
Video Ads:
Video ads have become very popular among the audiences when compared to search ads. They are not only cheap but engage audience within seconds. It gives a great opportunity to every PPC specialist to implement such ads for a higher conversion. Using video ads you can reach your potential audience and generate more clicks.
Similar Audiences:
There might be two customers who share similar interest or choices. They may like a common product or a brand. With the help of new feature by Google, the same ad can be displayed to the similar audience. It is one factor that a PPC specialist must focus on for the coming years. This feature will surely increase the conversion rate.
Shopping Campaign Ads:
You can now use all the new features for shopping ads updated by Google. The features involve the value of color or size, the request for a new image, the information on the price of the item etc. There is also a feature where you can add a location and give ratings to your products. This trend is very important for businesses.
More Character for Text Ads:
To improve the quality score of your ad, try using expanded ads that allow more character limit. It will increase the size of PPC ads and can prove to be very beneficial for any brand.
Real-time ads:
The ads with real-time information such as date, time, inventory and product quantity are quite in trend. They have become popular and thus every PPC specialist must work on strategies to implement it.
-Anushree Srivastava
