Pinterest is usually not preferred by many companies when they choose social media platforms to promote their brand. The fact is that Pinterest is a powerful platform that can very helpful for your business. Several benefits can be earned through promoted pins such as:
- Businesses save their pins on Pinterest. It is almost a million people who pin on a daily basis.
- The average cost that a Pinterest ad earns is around 50$. When compared to other platforms, it is quite high.
- Approximately 50% of the people who pin on Pinterest are likely to earn about $100,000 yearly.
- Pinterest users are more aware of the latest trends and products than other users on other social platforms.
Pinterest best ad practices
If you are convinced with the platform and ready to promote your brand set up an account and follow the best practices before running an ad campaign. Ensure the best user experience by paying attention to the creative content so that more people are interested in your advertisement. Content dull and boring is more likely to disengage.
Here is a list of best practices that one must follow:
1. Promote who you are:
Be authentic and post information that is true and reflects your brand. This helps in developing trust with your audience. In case you exaggerate about your products and they do not turn out to be as good as you said, it would hamper your relationship with your client. Try to meet the expectation of the pinners.
2. Promote quality content:
The promoted pins need to be engaging with a call-to-action and must catch a customer’s eye. Avoid making any grammar mistakes and using an excess of symbols. The pin is must be of high-end quality.
3. Add vertical Pins:
In order to draw the attention of the pinners, use images which in portrait (vertical pin) rather than landscape. Since most of the users use mobile these days, a vertical pin is much preferred and appreciated than a horizontal one.
-Anushree Srivastava
