Local SEO Drives 640% Growth for Mittal Steels by Digital Marketing Agency in Lingampally

Contact us

Case Study: Digital Marketing in Lingampally Helps Mittal Steels Achieve 640% Growth Through Local SEO

Digital Mojo

Introduction

Mittal Steels has operated its steel supply business in Lingampall, serving construction companies, builders, contractors, and individual homeowners across western Hyderabad. They stocked a comprehensive range of steel products, including TMT bars, structural steel, angles, channels, beams, and wire mesh. Quality products, competitive pricing, reliable delivery, and experienced staff made them a solid business. But they had a visibility problem. When contractors in Lingampally, Gachibowli, or HITEC City searched “steel suppliers near me” or “TMT bars Lingampally,” Mittal Steels appeared nowhere. Competitors with inferior service dominated search results and captured the business. When Mittal Steels approached Digital Mojo, a digital marketing agency in Hyderabad, they required a local SEO strategy to increase their visibility to customers actively searching. Within 120 days of implementing comprehensive local SEO, Mittal Steels achieved first-page rankings for 42 high-value local keywords, increased website traffic by 640%, and grew monthly inquiries from 18 to 156. Here’s the complete strategy.

The Challenge

When Mittal Steels came to Digital Mojo as their digital marketing agency in Lingampally, the local search visibility problems were severe:

Completely Invisible in Local Search

The search ranking disaster:

  • Zero rankings on the first 3 pages for any valuable local keywords
  • “Steel suppliers Lingampally” showed 8 competitors, not Mittal Steels
  • “TMT bars near me” searches in the Lingampally area didn’t surface Mittal
  • “Structural steel Gachibowli” is dominated by national distributors
  • Google Maps searches showed competitors, but not Mittal Steels, prominently

Search behaviour reality:

  • 78% of local steel buyers searched Google before purchasing
  • 63% never scrolled past the first page of results
  • 89% used “near me” or location-specific searches
  • Invisible in search meant invisible to customers

The business impact:

Monthly website traffic averaged just 145 visitors despite serving Lingampally for years. Organic search drove only 12 visitors monthly. Competitors appearing in search captured inquiries that should have gone to Mittal Steels based on location and service quality.

Terrible Google My Business Presence

The GMB neglect:

  • Google My Business listing claimed but never optimised
  • Only 8 reviews with a 3.9-star average
  • No photos of inventory, facility, or team
  • Business hours are occasionally incorrect
  • No posts or updates showing active business
  • Categories are incomplete, missing relevant terms
  • Description generic copied from somewhere

The visibility consequence:

When potential customers searched, Mittal Steels appeared in map results but looked unprofessional compared to competitors with 50+ reviews, dozens of photos, and regular updates. Many clicked competitors instead.

Zero Local Citations and Inconsistent NAP

The citation chaos:

NAP (Name, Address, Phone) listings across directories were a disaster:

  • Some directories listed an old phone number
  • Address formatting is inconsistent across platforms
  • Business name sometimes “Mittal Steel” sometimes “Mittal Steels Lingampally”
  • Listed in only 6 online directories total
  • Major platforms like JustDial, IndiaMART, and Sulekha had outdated information

The trust and ranking impact:

Google couldn’t confidently verify Mittal Steel’s business information. NAP inconsistency signalled unreliable business. Lack of citations meant no authority signals. All hurt local search rankings severely.

Website Not Optimised for Local Search

The website problems:

  • No location-specific content mentioning Lingampally, Gachibowli, HITEC City
  • Generic “steel supplier” messaging with no local context
  • No embedded Google Maps or location information
  • Missing local schema markup
  • Not mobile-optimised despite 68% mobile searches
  • No click-to-call functionality
  • Slow loading speed (4.8 seconds average)

The conversion issue:

Even when someone found the website, it didn’t convert because it felt generic, not like a trusted local Lingampally business serving their area.

No Content Strategy for Local Search

The content void:

  • Blog empty
  • No FAQs about steel products for construction
  • No location pages targeting different service areas
  • No guides helping customers choose steel products
  • Nothing answers common search queries like “TMT bar price in Lingampally” or “best structural steel supplier Gachibowli”

The opportunity cost:

Competitors publishing helpful content captured informational searches, built authority, and eventually converted those researchers into customers. Mittal Steels missed this entire opportunity.

Our Local SEO Strategy

Digital Mojo designed a comprehensive local SEO strategy for Mittal Steels focused on dominating Lingampally and the surrounding area searches.

Phase 1: Technical Foundation and Website Optimisation

Website technical improvements:

Fixed critical technical issues:

Speed optimisation:

  • Image compression reduces file sizes by 75%
  • Browser caching implementation
  • Minified CSS and JavaScript
  • CDN setup for faster content delivery
  • Page load time reduced from 4.8 to 1.2 seconds

Mobile optimisation:

  • Responsive design is working perfectly on all devices
  • Mobile-friendly navigation and click-to-call buttons
  • Touch-friendly contact forms
  • AMP implementation for key pages

Local schema markup:

  • LocalBusiness schema with complete NAP information
  • Product schema for steel categories
  • Review schema displaying star ratings in search results
  • GeoCoordinates schema for location precision

On-page optimisation for local search:

Homepage optimisation:

  • Title tag: “Mittal Steels Lingampally | TMT Bars & Structural Steel Supplier | Gachibowli, HITEC City”
  • H1: “Trusted Steel Supplier in Lingampally Since 2018”
  • Content rewrite emphasising local service areas
  • Embedded Google Maps showing Mittal Steel’s location
  • Service area description covering Lingampally, Gachibowli, Kondapur, HITEC City, Nanakramguda

Location-specific pages created:

  • “Steel Suppliers Lingampally” dedicated page
  • “TMT Bars Gachibowli” page
  • “Structural Steel HITEC City” page
  • Each with unique content, local keywords, and customer testimonials from that area

Product pages optimisation:

  • TMT bars page with local context
  • Structural steel page
  • Angles and channels page
  • Wire mesh page
  • Each is optimised with local search intent keywords

NAP consistency audit and correction:

Conducted a comprehensive audit:

  • Identified 47 directories with Mittal Steels listings
  • Corrected NAP inconsistencies across all platforms
  • Updated phone numbers to a single consistent number
  • Standardised business name as “Mittal Steels”
  • Ensured address formatting is identical everywhere

Phase 2: Google My Business Optimisation

Complete GMB profile makeover:

Basic information perfection:

  • Primary category: Steel Distributor
  • Secondary categories: Building Materials Supplier, Construction Company
  • Business description rewritten with local keywords naturally
  • Service areas explicitly listed: Lingampally, Gachibowli, Kondapur, HITEC City, Madhapur, Kukatpally
  • Attributes added: Delivery available, Same-day delivery, Credit cards accepted

Visual content addition:

  • Professional photos of Mittal Steels’ facility exterior and signage
  • Inventory photos showing steel products organised
  • Loading and delivery truck photos
  • Team photos build trust
  • Before/after construction project photos using Mittal steel
  • Added 45 high-quality photos total

Google Posts strategy:

  • Weekly posts about new inventory arrivals
  • Special offers and bulk pricing promotions
  • Construction tips and steel selection guides
  • Project completion showcases
  • Festival greetings, maintaining engagement
  • Maintained a consistent posting schedule

Review generation campaign:

Systematic approach to collecting reviews:

Process implementation:

  • Trained the delivery team to request reviews from satisfied customers
  • SMS sent after successful delivery with review link
  • QR code on invoices linking to the GMB review page
  • Small discount incentive for verified reviews
  • Personal follow-up calls to happy long-term customers

Review response protocol:

  • Responded to every review within 24 hours
  • Thanked positive reviewers, specifically mentioning their feedback
  • Addressed negative reviews professionally with solutions
  • Showed active management and customer care

Results: Reviews grew from 8 to 127 in 90 days with a 4.6-star average rating.

Phase 3: Local Citation Building

Citation audit and expansion:

Built a comprehensive citation profile:

Top-tier citations created/optimised:

  • Google My Business (primary)
  • Bing Places for Business
  • Facebook Business Page
  • JustDial business listing
  • IndiaMART seller profile
  • Sulekha business listing
  • TradeIndia
  • ExportersIndia

Industry-specific directories:

  • Construction industry directories
  • Building materials platforms
  • Steel supplier aggregators
  • Local Hyderabad business directories

Local Hyderabad citations:

  • Hyderabad Yellow Pages
  • Local business associations
  • Lingampally area business listings
  • Gachibowli commercial directories

NAP consistency maintenance:

  • Created master NAP document as reference
  • Ensured every citation matched exactly
  • Monitored for unauthorised changes
  • Updated all citations when information changed

Results: Built 78 high-quality citations with consistent NAP across all platforms.

Phase 4: Local Content Strategy

Location-based content creation:

Service area pages:

Created detailed pages for each major service area:

  • “Steel Suppliers in Lingampally: Serving Contractors Since 2018”
  • “TMT Bars Delivery in Gachibowli and HITEC City”
  • “Structural Steel for Kondapur Construction Projects”
  • Each with local landmarks, service promises, and testimonials from that area

Product buying guides:

Published comprehensive guides:

  • “TMT Bar Selection Guide for Residential Construction”
  • “Structural Steel Types Explained for Builders”
  • “Understanding Steel Grades: FE 415 vs FE 500 vs FE 550”
  • “Wire Mesh Applications in Construction Projects”

FAQ content targeting search queries:

Answered common questions:

  • “TMT bar price in Lingampally today”
  • “Where to buy structural steel near Gachibowli?”
  • “Best steel supplier for HITEC City construction projects”
  • “Steel delivery time in Lingampally area”
  • “Bulk steel purchase discounts Hyderabad”

Local news and project showcases:

  • Featured construction projects in Lingampally using Mittal steel
  • Highlighted villa developments in Gachibowli supplied by Mittal
  • Showcased commercial buildings in HITEC City with Mittal structural steel
  • Built local relevance and authority

Blog strategy:

Published 24 blog posts over 90 days:

  • Construction tips using steel products
  • Industry news relevant to Hyderabad builders
  • Project planning guides
  • Steel quality verification tips
  • Local construction regulations and compliance

Phase 5: Local Link Building

Local backlink acquisition strategy:

Local business partnerships:

  • Cross-promotion with cement suppliers in Lingampally
  • Partnerships with hardware stores
  • Collaborations with construction equipment rental companies
  • Links from partner websites to Mittal Steels

Local news and PR:

  • Press releases about Mittal Steel’s expansion and new inventory
  • Features in local Hyderabad business publications
  • Sponsorships of local construction industry events
  • Links from event pages and news sites

Industry associations:

  • Membership in Hyderabad builders’ associations
  • Steel distributors industry groups
  • Business chamber memberships
  • Links from association member directories

Customer testimonials and case studies:

  • Featured construction company testimonials linking back
  • Case studies on builder websites mentioning Mittal Steels
  • Architect specification, including Mittal as the preferred supplier

Phase 6: Competitor Analysis and Monitoring

Competitive intelligence:

Analysed the top 5 competing steel suppliers:

  • Identified keywords they ranked for that Mittal didn’t
  • Analysed their GMB optimisation strategies
  • Studied their review generation tactics
  • Examined their content topics and backlink profiles
  • Found gaps and opportunities for Mittal Steels

Continuous monitoring and optimisation:

Tracking implementation:

  • Google Search Console monitors search performance
  • Google Analytics tracks traffic sources and behaviour
  • Rank tracking for target keywords weekly
  • GMB Insights analyses customer actions
  • Review monitoring and response

Iterative improvements:

  • Identified underperforming pages and optimised
  • Added content targeting newly discovered keyword opportunities
  • Responded to algorithm updates
  • Refined strategies based on performance data

The Results

Within 120 days, Mittal Steels experienced a dramatic transformation through comprehensive local SEO.

Search Ranking Dominance

Keyword rankings achieved:

First page (top 10) rankings for 42 high-value local keywords:

Top 3 rankings (#1-3):

  • “Steel suppliers Lingampally” – #1
  • “TMT bars Lingampally” – #1
  • “Mittal Steels” – #1
  • “Steel supplier near me” (from Lingampally area) – #2
  • “Structural steel Gachibowli” – #2
  • “TMT bars Gachibowli” – #3
  • “Building materials Lingampally” – #3

First page rankings (#4-10):

  • “Steel suppliers Hyderabad” – #6
  • “TMT bars HITEC City” – #7
  • “Structural steel Kondapur” – #5
  • Plus 32 additional relevant local keywords

Google Maps dominance:

  • Appearing in the top 3 map pack results for “steel suppliers” in a 15km radius
  • Primary result for Lingampally area searches
  • Prominent placement in Gachibowli and HITEC City searches

Website Traffic Explosion

Traffic growth metrics:

  • Overall monthly traffic: 145 to 1,072 visitors (640% increase)
  • Organic search traffic: 12 to 687 visitors (5,625% increase)
  • Mobile traffic: 58 to 628 visitors (983% increase)
  • “Near me” search traffic: 0 to 234 monthly visitors

Traffic quality improvements:

  • Bounce rate decreased from 68% to 42%
  • Average session duration increased from 45 seconds to 2 minutes 18 seconds
  • Pages per session increased from 1.2 to 3.4
  • Higher quality traffic showing genuine interest

Lead Generation Growth

Inquiry explosion:

  • Monthly phone inquiries: 18 to 156 (767% increase)
  • Contact form submissions: 3 to 47 monthly
  • WhatsApp inquiries: 0 to 82 monthly (after adding click-to-WhatsApp)
  • Walk-ins mentioning “found on Google”: 41 monthly

Lead quality:

  • 73% of inquiries qualified and genuine (vs 45% previously)
  • Average order value increased 28% (better-qualified customers)
  • Geographic targeting delivered 81% inquiries from primary service areas

Google My Business Performance

GMB metrics:

  • Monthly GMB views: 340 to 8,940 (2,529% increase)
  • Direction requests: 12 to 186 monthly
  • Phone calls from GMB: 8 to 94 monthly
  • Website clicks from GMB: 22 to 267 monthly

Review profile:

  • Reviews: 8 to 127 with 4.6-star average
  • Became the most-reviewed steel supplier in Lingampally
  • Recent positive reviews are prominently displayed in search

Business Revenue Impact

Sales growth:

  • Monthly revenue increased 385% over 120 days
  • New customer acquisition from organic search: 78 customers
  • Repeat customer rate improved as visibility brought brand recognition
  • Gross margin improved 12% (less reliance on price-competitive channels)

Competitive Positioning

Market dominance:

  • Became the #1-ranked steel supplier in Lingampally local search
  • Outranked national competitors for local searches
  • Top-of-mind awareness among contractors in the service area
  • Referrals increased as visibility reinforced reputation

Cost Efficiency vs Paid Advertising

ROI comparison:

  • Previous paid advertising cost per lead: ₹680
  • Local SEO cost per lead: ₹95 (86% reduction)
  • Organic traffic is self-sustaining, unlike paid ads
  • Local SEO investment delivering compounding returns

Why Local SEO Worked for Mittal Steels

Search behaviour alignment:

Local buyers search Google before purchasing steel. By dominating local search results for Lingampally, Gachibowli, and HITEC City, Mittal Steels captured customers exactly when they needed steel suppliers.

Trust signals multiplied:

First page rankings signalled authority. 127 positive reviews built social proof. A professional GMB profile with photos demonstrated a legitimate, established business. Combined trust factors converted searches into customers.

Geographic precision targeted the right customers:

Local SEO reached contractors, builders, and homeowners specifically in Mittal Steels’ service area. No wasted visibility on people too far away. Every impression reached potential customers.

Long-term compounding returns:

Unlike paid ads, which stop when the budget ends, local SEO delivers sustained traffic. Rankings improved over time. Reviews accumulated. Content attracted ongoing searches. Investment delivered increasing returns.

As a digital marketing agency in Lingampally specialising in local SEO, Digital Mojo understands that businesses like Mittal Steels need to dominate local search in their service areas to capture customers actively looking for their products and services.

Ready to Dominate Local Search?

Mittal Steels went from invisible to #1 ranked in local search within 120 days through comprehensive local SEO. If your business struggles with local search visibility, competitors outranking you, or a lack of website traffic despite serving your area well, these are challenges Digital Mojo solves regularly.

We specialise in local SEO across Hyderabad, including Lingampally, Gachibowli, Kondapur, and all areas. Our comprehensive local SEO services start from ₹1,50,000, designed to dominate local search and drive qualified customer inquiries.

Let’s talk: Call +91-9908398763, email info@digitalmojo.in, or visit our Banjara Hills office.

Frequently Asked Questions

Does local SEO really work for businesses like Mittal Steels in Lingampally?

Mittal Steels’ 640% traffic growth and #1 rankings prove local SEO works exceptionally well. When implemented comprehensively, covering technical optimisation, GMB, citations, content, and links, local SEO delivers a dominant local search presence and sustained customer acquisition.

What do Digital Mojo’s local SEO services cost?

Our comprehensive local SEO packages start from ₹1,50,000, covering website optimisation, Google My Business management, citation building, content creation, link building, and ongoing monitoring. Investment delivers first page rankings, increased traffic, and qualified lead generation.

How long before seeing local SEO results?

Initial improvements are visible within 4-6 weeks with GMB optimisation and citation building. First page rankings are typically achieved within 90-120 days for competitive local keywords. Results compound over time with sustained effort, as demonstrated with Mittal Steels.

Can Digital Mojo help businesses specifically in Lingampally and Gachibowli?

Yes, Digital Mojo specialises in local SEO throughout Hyderabad, including Lingampally, Gachibowli, HITEC City, Kondapur, and all areas. Our understanding of local search behaviours, competitive landscapes, and geographic targeting enables highly effective local SEO strategies for businesses like Mittal Steels.

What makes Digital Mojo different for local SEO?

Digital Mojo combines technical SEO expertise with local market knowledge specifically for Hyderabad businesses. As a digital marketing agency in Hyderabad, we understand local search patterns, competitor strategies, and customer behaviours in each area intimately, delivering superior local SEO results for businesses like Mittal Steels.

What’s included in local SEO beyond just website optimisation?

Comprehensive local SEO includes website technical and on-page optimisation, Google My Business management, local citation building, review generation and management, local content creation, local link building, competitor analysis, and ongoing monitoring and optimisation.

Do you work with businesses in industries besides steel and construction?

Absolutely. Digital Mojo provides local SEO for businesses across all industries, including retail, restaurants, professional services, healthcare, home services, automotive, and more throughout Hyderabad. We customise local SEO strategies based on your industry dynamics, competition, and local search behaviour.

How do you measure local SEO success?

We track local keyword rankings, organic traffic growth, Google My Business metrics, phone calls and inquiries from search, citation growth, review count and ratings, competitive position, and ultimately business revenue attributed to organic search. Success means dominating local search and generating qualified customers for businesses like Mittal Steels.

Call Icon
Get in Touch