NIGHTLIFE, It’s a really sexy business… but you’re starting out with a very saturated competitive environment. It is every Hoteliers Dilemma as HOW TO MAKE THEIR F&B OUTLET A SUCCESS. Most Hotels rely on their F&B team, to drive footfall and boost revenue.

With all the amazing food, brunch, buffet dinners or breakfasts, without doubt we all can agree F&B teams have a great understanding about Food & Beverage, but lets accept the fact that that they are not Nightlife Experts or Promoters and Business Owners, nor is their HOTEL Marketing team (Usually 1 individual or a trainee recently promoted for 20 Outlets), who can be great at placing adverts in magazines using traditional methods (which they are obliged to, as they depend on the good reviews and be considered for awards by lousy magazines who exist for only this reason), but with this highly lucrative industry and emergence of a high number of independent owners of F&B establishments, traditional Marketing methods no longer work, so why don’t Hotels hire an Entertainment expert to handle all their Entertainment & Nightlife promotions instead rely on their F&B Team, who is rather busy managing their 20 something outlets?

After working with some of the best and luxurious F&B establishments, we have gathered an ocean of knowledge and share with you all some of the most important factors that can bring SUCCESS to your Lounge.

SERVICE:

Right…Restaurant/Bar employees are the hosts, entertainers, and business representatives of your bar. They are the face of the establishment, and how they behave sets the mood for your guests.

FOOD:

This is why people spend their money in your establishment, so if your Food menu sucks, then everything else don’t matter. Even if you spend a million on promotions and Marketing.

STAFF TRAINING:

You have to have amazing service and staff and there are no shortcuts to that. You need to train your staff weeks and even months before you open. You need to hire the best, most gregarious people and you need to give them the tools to do the job right.

BUILD RELATIONSHIPS:

Hire a GREAT manager and KEEP him…building relationships is what brings success, not adverts in magazines. Treat your customers as FAMILY to build a relationship that leads to customer retention.

MARKETING:

Something i have not been able to understand with Hotel & Venue owners in Hyderabad. They invest 2 Crores to 5 Crores in the Outlet setup but they don’t have budget set aside for Marketing in its first year of operation, WHY? They expect that people would come simply because they have expensive furniture and decor! Right…SMH

SOCIAL MEDIA:

It is amazing to see how F&B outlets are so poorly involved on Social Media platforms. It makes sense to hire an expert & Nightlife promoter to do everything around Social Media