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Top 5 features of Google Tag Manager

Many of us are unaware of Google Tag Manager (GTM)  and its amazing features. It is a package full of advantages that help with marketing. So, before knowing its advantages, let’s find out more about GTM. It’s a tool, which is completely free and helps you to manage, eliminate and use marketing tags. This also includes snippets of code, one can also track pixels and remarket ones website through their mobile without changing the codes.

Let’s discuss some of the features of Google Tag Manager that are not known to many marketers:

1.It speeds up processes

Google tag manager is known to speed up a number of processes. They are modified easily as there is no need for code change for the website. It is useful in speeding up the launch time. Also, it helps the site to load faster and hence creating a find it productive.

2.Easy to use

Google Tag Manager updates and includes new tags very quickly and effectively. There is no need for the complex codes to be modified in the site. It helps the team greatly to test each and every change and use it without fuss as it doesn’t need the support of an IT developer, hence simplifying the method. This not only simplifies but also speeds up the launch time of the method.

3.Getting Script Management refined

The future upgrades and enhancements are made simple because any changes made by GTM are made on the website as a whole and not on each page separately. Thus, GTM refines the script management to make upgrade even simpler. If one is looking up to Universal Analytics for upgrade, then upgrades made by GTM is easier for steady changes.

4.In-built debugging feature

Google Tag makes sure you have right content before publishing as it has inbuilt debugging feature that will let the team test and debug each and every update in the browser. After implementing Tag Manager one won’t have to be concerned about script’s debugging on the site. One can also take the help of Chrome extensions like Tag Manager Injector or Tag Assistant that makes debugging very simple.

5.Auto Event tracking

Another important feature of Google Tag Manager is event tracking. This includes the addition of codes to the website through which one can keep a track on visitor’s events like their clicking, video engagement, form entries, etc,. This feature not only helps in removing the manual need of tagging each link for tracking but also those buttons with consistent naming structure.

To get a complete web analytics of your website, hire Digital Mojo. It is one the pioneers in digital marketing that provides its services globally. The company’s expertise lies in PPC, SEO, web analytics, social media, email marketing, content marketing etc. Increase your sales exponentially with Digital Mojo.

 

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