Develop an inbound marketing plan
Are you an inbound marketer in a company? Have you devised the plans for this quarter yet? To carry out an inbound marketing strategy you need a plan. An inbound plan will help you list down all the articles that will draw the attention of all your target customers towards your product or service. With inbound marketing, one can deliver better content. You will not only build a trust factor with your audience but will also be capable of solving their issues.
Here are a few pointers that can be included in an inbound marketing plan:
1. Do Your Keyword Research
The keyword is the center of all your SEO activities. If you want a search engine to display your website, article or blog in the top results then you must develop your content around it. These keywords are nothing but a phrase or words that a customer uses as per his requirement. If your keyword matches with your customer’s keyword, voila! You have your target customer. He is looking for something you specialize in. Thus, make sure you have done your keyword research well. Use Google keyword planner or Uber suggest to make a list of high demand keywords.
2. Newsletter Strategy
There are lots of ways that suggest how to generate leads but one must also focus on how to nurture them further. Newsletters can be one of the biggest sources to provide good and informative content to your customers once they have signed up with your social media or website. These customers have trusted you enough to provide you with an email ID so you must grab the opportunity. Segment your customers and run an automated campaign. An interested customer is easy to convert resulting in higher sales.
3. Implement the Right Technology
It is a very important decision to make when it comes to using the right technology. There are a variety of inbound marketing tools such as Marketo, Pardot, and Eloqua, etc. A single platform would be sufficient to carry out the work. Choose the right technology also depends on your budget and whether its feature is meeting your requirements.
-Anushree Srivastava
