DRIVE TRAFFIC THROUGH UNPAID SEM
Are you looking to perform search engine marketing for your business? Do you have all the skillsets to bring great results from a campaign? If not, here is information on how to drive targeted traffic to your website or social media using search engine marketing.
Unpaid or free search listings are usually a part of Search Engine Optimization (SEO). In this, the content on the website is written in such a way that it caters to the needs of the users. The unpaid SEM i.e. SEO can also be further divided into two separate categories i.e. organic SEO and inorganic SEO.
How to Get Organic Results
To get organic results in Search Engine Optimization, the very first step is to learn the basics. The content must create a level of trust for the customer. White Hat SEO tactic is the leading method for improving SEO ranks. Websites, which are optimized for search engines and focus on relevancy and organic ranking, are optimized via White Hat SEO techniques. Some notable White Hat SEO practices are offering quality content and services and making your site easy to navigate, fast site loading and mobile-friendliness and using descriptive, keyword-rich meta tags.
How to Get Inorganic Results
Improving quality score and bidding on keywords & ads can achieve inorganic results. While organic results may take time, inorganic methods are known for attaining immediate results. Inorganic SEO is also sometimes considered as Paid SEM or PPC.
Here are some of the notable tips for inorganic SEO:
- Mine keywords properly and then group them into relevant themes
- Use correct match types
- Estimate bid on all match types and then choose the most benefiting one
- Continuously test your Ad Copies and landing pages
- Constantly strive for improving CTR
- Aim for better quality score and work towards it
- Target relevant locations and grab your opportunity when it comes to looking for places which give you business
- Run Search Query Report to filter prominent keywords
- Bid higher on those keywords that are most searched
- Calculate and strategize SEO methods to achieve better ROI
-Anushree Srivastava