GENERATE LEADS THROUGH MOBILE MARKETING
In order to generate leads, a brand offers information such as an ongoing offer or sale to its customer and in return takes information using a landing page such as a form or a survey. To reach the target customers, a brand uses various platforms such as an email, a blog, or social sites. Things change a little when it comes to lead generation using mobile marketing, you need not create any new form of content but try a little different strategy to make your content work.
Here are a few ways a marketer can generate leading through mobile marketing:
1. Progressive profiling forms:
Forms are usually landing pages where a brand demands information from a customer. If a user is using a laptop or a desktop, he won’t mind filling out the information but a mobile user would certainly mind. It could even be frustrating to see such a form on a mobile screen. The forms with many entries can be a nightmare. With so much of uncomfort caused to the customer, you shall end up losing a lead. A marketer cannot ignore these forms as they provide valuable customer information. This is where progressive profiling comes in. If a customer has already filled a form once it will be saved and won’t has to be filled again when a customer visits again. For instance, filling out the address information for purchasing a product online. A simple feature can lead to higher conversion.
2. Precise CTA for the mobile platform:
When you create Call-to-Action it might appear differently on desktops and mobile. Thus, while creating a CTA for mobile, use a clear image with a shorter text so that it can appear easily on the mobile. With easy to click CTA, the response rate shall increase.
3. Content optimization for mobile users:
There is a sharp difference when content is being read on a desktop and a mobile. The desktop provides convenience but mobiles can be tricky. Thus, people usually prefer scanning the articles for main points instead of reading them thoroughly. Thus there are certain factors that should be considered while writing content for a mobile site such as
- Keeping the important links and information at the beginning as a user may not read until the end.
- Precise yet easy to read content with bold headings
- Try different content forms such as blog, article, listicles, whitepaper, press release or news to check which one generates a better response.
-Anushree Srivastava
