It doesn’t matter which product or service you sell, there is always a buyer looking for you. Thus, you must work on all those means that will help you communicate with the buyer. Digital marketing is one of the most important strategies for a business today that needs to be implemented.
Today people search instantly online and ask for recommendations on platforms like Facebook. With the help of digital marketing, you can expand your reach in terms of both customers and markets. Thus, embrace these verticals of digital marketing to get effective results. Here are the 3 most important digital marketing verticals that will help your business:
Major Verticals of Digital Marketing
1.Search Engine Optimization (SEO)
If you have a great website then it is not necessary that it will reach your customer. When people look for a product or service they look on search engines such as Google. Your website would be on the search results only if you pay attention to SEO. You must know how a customer thinks and then use specific keywords in your content to achieve the top ranking. For instance, if you sell clothes online, tag it with a location keyword.
2. Content Marketing
Content marketing goes hand-in-hand with SEO. You can place your keywords perfectly in the content. This content can then be put up on the website and other social media platforms. This is a very effective SEO strategy. Try developing different types of content for better results such as blog, listicles, tutorials, videos, and whitepapers. All these different content types help in targeting your customers on different platforms such as posting videos on YouTube and uploading blogs on the website.
3. Social Media Marketing
You just cannot afford to miss on social media marketing. Millions of potential customers use social platforms such as Facebook, LinkedIn, and Twitter & Instagram. You need a presence here to bump into the target ones. You can choose which platform is best for your business. It will depend on several factors such as maximum response, whether you are promoting more of content or images etc. You can also run paid campaigns to expand your reach.
-Anushree Srivastava
