elements for blogging
Blogging is a great way to communicate with your audience. This is the reason that when a company makes a online marketing plan or digital strategy, blogging tops the list.
Here are a few elements that a blogger can note:
1. Get to know your audience
Industry experts and professionals who wish to share their knowledge usually do Blog their experience and their ideas. It is also a common technique used by companies and businesses to grow their customer base and basically interact with them. But before weblog, we must know whom are we addressing. You can solve the challenges of your potential audience but you need to know who they are. Develop an audience persona to know the customers along with their age, geography, career & profession, etc.
2. Develop a Voice
When you are blogging for your products or services, its not about you but the company that you’re representing. If you want to be heard in this competition then make sure you have that distinct personality and voice. Every blog has a style and so create a style that is appealing and let your readers appreciate it and refer it. Your blogs can be casual, formal or conversational, in the form of listicles, and may contain images, references, and examples.
3. Work on consistency
Be consistent as a blogger if you want your reads to stick to your posts. A successful blogger can write about 15 posts a month. Mark your dates on the calendar so that you can always be on time and schedule. You will remember to publish continuously and eventually develop a habit. A blog may require several elements such as content creation, images, searching references, and keywords. Thus, distribute the work in your team. A good blogging plan every month will surely get you results. Pay attention to the response rate so that you can improve further.
4. Word length of a blog
If you wish your blogs to be searched by Google then you must try to keep the word length between 1500-2000. When a user searches for a service, Google gives preferences to articles that are of good length. What’s the use of writing good content when you miss out on Google guidelines of SEO.
Blogging is an essential part of SEO and content marketing, thus a person looking to market his brand or product must pay attention to it.
-Anushree Srivastava
