If you wish to discover or share a business idea, try using Pinterest. It is one of the most powerful social platforms that provide exposure. If a pinner finds an interesting post, he pins it on his profile that can be seen and shared by the other pinners. Thus, a brand or a company can create ads on Pinterest to boost their sales. Through these advertisements, pinners can search their favorite brands or products online. If a user adds a Pinterest ad, it shall reach to the newsfeed of other pinners. It will give the desired visibility to a brand and attract more and more customers. The ads would increase the number of leads, and will eventually result in conversions.
Types of Ad campaigns on Pinterest
Promote your pins through these exclusive Pinterest campaigns, which will help your brand gain exposure. You can now reach your customer in the most targeted manner. Here is a list of 3 power campaigns on Pinterest.
1. Awareness Campaigns:
This campaign helps you to showcase your products to new users and make them aware about your business, product features & applications, and their relevance in a user’s life. In these campaigns, the marketer will have to pay for every 1000 impressions. Once the user is aware of your products, you shall start getting leads and your conversion rate shall be higher.
2. Engagement Campaigns:
By sing an engagement campaign, you can engage the interested audience or the pinners who visited your profile and showed interest. For this campaign you need to work a lot on creating effective and interesting content that would catch the attention of the target audience. The interested audience can either re-pin the post or click on it. Here the marketer will have to pay for every engagement such as a re-pin, click etc.
3. Traffic Campaigns:
This is a very important campaign for business as most of the traffic comes from it. The users are directed from Pinterest to the website. The company will have to pay for every click.
-Anushree Srivastava
