Quora is a highly interactive social platform to find the answers to questions on any topic. Even though Quora was on the digital radar since 2010, it only bought its self-serve ad platform for advertisers and marketers in May 2017. This move is regarded as an absorbing factor for the attention of advertisers on this informative social platform. Besides monetizing the entire system, the effort by Quora takes the progress of advertising to strictly content-based prompts. However, there are a few mistakes you must completely avoid while working with Quora ads to streamline your campaign performance.
Using abbreviations and capital letters
Creating Quora text ads is very similar to writing the text ads on other networks. But this alludes to quite different character counts and guidelines to be followed. Conforming to Quora’s ad policies, the content of your ad must be clear, well formatted as well as free of grammatical errors and punctuation errors. You can get insights on this from the example as Quora requests a fixing up of incorrect or unusual use of capitalization and abbreviation via an email to the AdStage team.
Example:
- Unacceptable: Know More About Our Features By Subscribing Today.
- Acceptable: Know more about our features by subscribing today.
Implementation of “Import from an existing ad”
Quora ads page is just like Facebook’s. The objectives appear at the campaign level and targeting or bidding appears at the ad set level.
Advertisers often skip using the import button and continue making ad sets manually while building a campaign structure. This is time consuming and must be avoided.
Looking for topics with importing the important Keywords
As Quora ads are strictly content-based, the ads are set up to target individuals on the basis of topics. Since Quora is used by millions of unique users, it only makes sense to show ads to the interested individuals who are actively exploring the topic. So you should put some time aside for finding the topics relevant to your business.
Targeting a broader audience
Focusing on a well-defined target audience will give you better results than trying to be too broad. Setting up superior campaigns is not all- funding out what actually worked. Scaling the performance is equally important.
Not avoiding irrelevant queries
In Quora’s targeting interface, particular questions are uncovered that fall underneath the broader subjects. Advertisers who show irrelevant questions to their target audience will end up irritating their potential customers. Thus it is a big mistake and should be avoided at all costs.
Starting with a low bid
As your targeting is up, it is time to set up your bid, just like it works on Facebook and Pinterest. Quora also gives you a suggested bid offer. Ignoring that and preferring to start with the lowest bid is a mistake.
Ignoring weekly impressions
On the ad set page, an outline of the demographic targeting is given on the right-hand side. This should not be neglected as this outline gives insights of your potential weekly impressions based on your targeting.
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