Developing a brand identity using various digital marketing techniques yield great results but there are few verticals such as Search engine marketing that has a lot of offer. The SEM trends in 2019 were truly remarkable but 2020 has even better in store for businesses.
Here are a few trends that would dominate 2020:
1. Location-based targeting:
Based on a user’s location, Google gives suggestions when a user searches with a keyword. The businesses whose information is customized as per location on apps and sites are likely to get more customers.
2. Campaigns focus on Instant solutions:
A lot of platforms are focusing on developing instant solutions in the market. A user can now instantly book a hotel or get a delivery etc. For instance, using a travel site such as Goibibo or Yatra, you can book a hotel on the same day.
3. Shopping on Google:
A lot of people prefer online shopping or rather mobile shopping than actually visiting a storefront. Thus Google displays several ads and users who have been looking to buy something get all related options. For instance, you are looking to buy furniture on Pepperfry, you would see their ads on social platforms and websites where Google will keep sending you options. Here Google will also give the buyer an opportunity to sell more of his products.
4. Implementing Voice search:
Voice search is gaining much popularity these days where an approximate of 20% of users are opting for it. Some of the famous voice applications are Siri by Apple, echo by Amazon & Google home by Google’s. Thus, with the coming time, there will be a lot of competition in the area of voice search
SEM beyond Search engines: Businesses usually rely on and follow the algorithm for Google and Yahoo for SEM but now it’s much more than that. Amazon is ready to bring AMS into the market. E-Commerce business and website with videos will see a whole new level of SEM.
-Anushree Srivastava