SOCIAL LISTENING AND ITS BUSINESS APPLICATION
What if you get some insights about your brand/ industry from people who are already connected to you socially? How useful would it be if you come to know about people’s perspective and your brand image among them? Anyone with good business acumen would definitely use it as a strategic way to improve online conversations and engagements with customers. This is what Social listening does to your business. It helps to proliferate your business by monitoring and responding to conversations related to your brand on different social platforms.
What is social listening?
Social listening is the process of tracking digital conversations related to your brand to understand what your customers are saying about the brand or industry socially. It also helps you devise conversion-driven strategies to convert your potential customers into loyal customers.
- Social monitoring is the process of gathering information about things that have already happened whereas social listening includes using that information and insight to determine the future course of action.
- Social monitoring tells how frequently or how many times your brand name has conversed among people whereas social listening tells what mood your posts have set among them. This could also help you to increase your decision-making capability.
- Analyzing the sentiments of your customers would also help you to run campaigns that receive a positive response.
Why your business should use social listening?
Over the years digital channels have grown enormously and that gives us myriad reasons to use them for benefit of our business. Social Listening gives an insight of what customers think about your brand and if ignored, then it may leave a negative impact. Any good marketer would never ignore the viewpoints of his customers. Below are some reasons to include Social Listening into your marketing strategy-
- Better customer engagement and offers result-driven insights.
- Helps you to know what customers think about your brand and you can take actions on weak points of your business which is addressed in social listening.
- Helps to find leads that you can convert via social selling.
- You can monitor important keywords and come to know about complaints people have about services related to your kind of business.
-Anushree Srivastava