Are you a food connoisseur who has recently started a food business? Are you still planning on how to advertise and decide which means to adopt? Well, whether it’s a restaurant, cafe or a food truck, you can drive all that insane traffic to your outlet by exploring the world of digital marketing. Implement some savvy digital strategy to get great returns and give your food brand an identity. Follow these tips and tricks in digital marketing for restaurants.
Digital Marketing for Restaurants-Strategies That Work
1. An Appealing Website
The website of a food business must be fully functional, appealing and should be optimized for the mobile view. Flood your website with amazing pictures of your best delicacies, a perfectly designed menu. There should be a toll-free or mobile number where a customer can reach directly. Thus, you can be assured of more footfalls and delivery orders than ever.
2. Register on Google maps
You must have a presence on Google map. Google has a feature of “Local-3-Pack” which displays three searches upon a search by a customer. The results can be based on several factors where proximity is one of them. For instance, when a customer search for the best Italian restaurant then based on the customer’s location, Google will show the top 3 results. Thus, if your business is listed then you shall get much greater visibility.
3. Social Media For Restaurants
Social media though a good resource to reach your customers is flooded with your competitors. Thus, executing your social media plan is crucial. Manage your account well and use the features of that social platform well. For instance, if you use Instagram to advertise your brand, do not develop images with much text, the pictures should have clarity and one must use hashtags appropriately. Using social media can be the biggest boon for your restaurant business.
4. Email Marketing
Stay connected with your audience through emails. Send an invite to an inaugural or a new offer for a special occasion. It shall improve your click-through rate. You can also email monthly newsletters to your audience capturing the special celebrations that occurred.
-Anushree Srivastava
