SOCIAL MEDIA FOR BUSINESS:
“Social media for business for a better online presence”. Do you believe in the power of Internet and have tried all possible ways to boost your online presence yet failed to do so? Then this blog is for you. People make certain mistakes when it comes to putting their business online. This not only hampers their social profile but also distance them from their potential customers. Here are a few social media mistakes to avoid:
1. Don’t Hit the Like button:
Companies often create a negative impact on their customers by liking their own posts. Be smart and ask your employees to share and like the information you have posted.
2. Avoid excess sharing-
knowing what to share and in what quantity is the essence of a strong network. Don’t share too much. This one relates to having a checklist where you know what types of posts are ethically correct. For example, if you advertise too much about your upcoming product, then it may create a negative impact.
3. Always Network-
Always focus on growing your connections and building online trust. Get in touch with more people, collaborate with them and see yourself climbing up the ladder to online success.
4. Don’t avoid comments-
Today’s market is customer-oriented, so try to increase your engagement with customers. Otherwise, they would feel neglected and ignored. Interact with them, check out their comments and show them how much you care.
5. Accept the negative comments too-
A company that addresses the issues of its customers rather than running away from it, knows the significance of PR. Responding to negative comments shows that the company gives due importance to its customers and aim to serve them. Let your customers understand that you are willing to improve and will try to deliver better next time.
6. Do not automate your responses-
Customers should feel a sense of attachment to your brand. So don’t sound like a robot but try to make your page more relatable. Give a voice to your brand so that a customer feels happy and satisfied.
-Anushree Srivastava
