DIGITAL MARKETING FOR SMALL BUSINESSES
Are you the owner of a small business? Do you have a limited advertising budget? Well, you can do so much better even without expensive TV commercials and million-dollar newspaper advertisements.
Small businesses don’t have strong finances to splurge on high-end advertisements and but they can certainly grab social platforms to skyrocket their sales. If you are looking to whip up the interest of your customers at low budgets then social media is the key. It is one of the most important techniques to grow your sales.
Follow these five tricks of social media that will let your brand speak out loud:
1. Tap Snapchat
Do you have a business that targets an age group of 15-35? If yes, then immediately make an account on Snapchat and post videos of flash sales. With hundreds of teenagers and youngsters on this platform, you can spread the word quickly. Snapchat is a good channel for instant advertising thus; all the value deals and offers can be promoted through small videos.
2. Facebook Call To Action
The feature of call-to-action was introduced by Facebook to promote commercial businesses. Under call-to-action, you can use “shop now “button for promoting your products and “Sign up” button to get new users on board. This also gives a purpose to the users old & new. Use this feature to show a product demo or a giveaway raffle.
3. Text Messaging
Keep in touch with your regular customers such as your friends, neighbors, and acquaintance through a simple text message. For Instance, Dominoes sends a message every Wednesday to its client reminding them of value deals. There are several apps on Play store that help in bulk messaging. Remember, not to spam your customers.
4. Pinups on Pinterest
In case you have styled your store for any occasion such as Christmas or New Year then take advantage by pinning them on Pinterest. These pictures would let more inquisitive customers end up in your store. Share the link to your Facebook page for more information.
-Anushree Srivastava
