Have some of your blog posts received a thousand likes? Did any of your product video get one-lakh views? If yes, then it’s time to elevate your content marketing by repurposing the content. Repurposing is nothing but a technique that helps you to achieve maximum conversions on a post that is doing well among the audience. It gives a wide exposure and eventually better business.
A single content can be present in various formats on different platforms For instance; the content of a blog can be used for creating a video, an article, a listicles etc. Repurposing the content will improve the rankings of your post on search engine, increase the target customers, refine the productivity of content marketing and ensure better ROI
Techniques for Repurposing Content
1. Develop videos using blogs:
There are several platforms available in the market that can help in developing videos using blog posts. Even videos can also be developed through slideshows. Some of the popular platforms are Lumen 5, iMovie, and Windows Moviemaker.
2. Use Quora:
Quora is a platform where questions have been put up on the website and are usually answered by the experts or professionals. The platform is good for networking and often generates value leads. Thus, if the questions posted are relevant to you and you are willing to showcase your knowledge then use your blog to answer the question. It can be a summary or a small part of the blog that can be used to solve the query. You can even link the answer back to your webpage which will drive free and targeted traffic.
3. Create visual content:
Another interesting way of repurposing an existing content is by developing infographics and data visuals. Such posts usually get more traffic and are user-friendly. To develop infographics, choose the blogs that have high performance and big data. Pick the content that is full of facts and figures. Some of the best tools to generate an infographic are Canva, Piktochart etc.
-Anushree Srivastava
