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TOP 5 SOCIAL MEDIA MARKETING TRENDS FOR 2020

SOCIAL MEDIA MARKETING TRENDS FOR 2020

1. AI will rule Digital Platforms

As companies and firms invest more in AI and AI-related technologies, the tools on this front will be a major focus as we move into 2020. While the capabilities to use these tools.

(Chatbots and Chatbot platform-tools) will be a major focus area for companies they will effectively be used across all digital platforms. Social Media will benefit more from this as customer engagement and traction will be higher and sale conclusion could see instant closure.

2. Influencer Marketing

According to the Edelmann Trust Barometer 2019, more than 50 % of people surveyed don’t trust business institutions. This is the reason why Influencer Marketing has seen high growth on social platforms in the last couple of years. Influencers endorsing brands and reaching communities with their personalized messaging will get more effective traction in 2018. Influencers are a powerful tribe that brands and companies need to leverage to build trust and sell products.

3. Instagram Stories

This has increasingly become a critical channel in the social media communication mix over the last 6-8 months. Companies and Brands should learn the platform and see what works best to leverage their products and services. The winning combination here is to be relevant in connecting the product and platform.

4. VR/AR Experiences

VR/AR experiences are going to change the face of Digital Marketing, both inbound and outbound. With Apple’s ARKit and the Android ARCore, developers’ and marketers’ ability to create AR/VR experiences for customers for various products will add hitherto unseen opportunities. With the advent of technology that enables you to make your own AR+VR world, the floodgates for out of the ‘screen’ marketing ideas have opened. The feeling of experiencing something as it were ‘life’ changes the whole game. With the use-case scenarios and trials now available in the customer’s own home, they can have a truly digital experience.

5. The use of Twitter will decline further

Twitter has added 12 million monthly active users in the last year. In the same period, Instagram added 200 million monthly active users and Facebook added 212 million! Twitter has failed to add active users to its platform and its effectiveness as a platform for marketing has been on the decline as well. Twitter’s ads product has also failed to add value to marketers, as compared to Facebook, Instagram and LinkedIn ads. Unless Twitter changes things drastically, it’s used as a marketing platform is bound to decline further in 2020.

-Anushree Srivastava

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