GOOGLE ADS
Google AdWords is a platform by Google where advertisers can run different campaigns based on their advertising goals. The type of campaigns differs from advertiser to advertiser based on their advertising strategies such as target audience, where your ads will be displayed, etc.
Are you an AdWords customer but doesn’t know which campaign is best for you? Are you someone who has browsed all possible ways to successfully create a campaign for your ad but failed in doing so? Then look no further. Here we have covered five types of Ads that Google runs and if you are an advertiser then all your queries are answered below.
1. Search Ads –
The list of ads displayed above the organic listing when you shoot a query in the search box of google is called search ads. In order to make your ads, more result driven, keep the following factors in mind-
- Targeting – This ensures that your ads are only displayed to your target audience.
- Keywords- They help in optimization of your Ad by matching the query given the user with the words used in your Ad.
2. Display ads –
These ads are displayed in random websites at a different place and in different dimensions. Google automatically shows these ads when you view a video or read a post. Notable criteria as per which Google chooses the websites to place display ads are-
- Placements – you can choose websites where you want your ads to be displayed.
- Topic – It lets you choose the best topic for your business.
3. Shopping Ads –
Shopping Ads are beneficial for retailers to drive traffic to your website and generating quality leads. To run a shopping ad, you need to create an account with Google merchant center. Then create an account with AdWords and link both the accounts. Finally, you need to submit the updated product monthly to merchant center.
4. Video Ads –
When you advertise your product using YouTube and other Google display networks, then it is called Video Ads. The benefits of using video ads are better targeting and more reach.
5. Universal App Campaign –
This type of campaign is suitable for those who have business with mobile apps. You can promote your mobile app across search, display, YouTube, etc. AdWords goes through the ad texts that you need to provide to run such ads. You should also set languages and location for your ads.
-Anushree Srivastava
