CAMPAIGN FOR DIFFERENT SOCIAL CHANNELS
Today’s marketers are constantly working to find newer and innovative ways to promote their business online. They are positing pictures, sending snaps, running campaigns on different social media platforms in order to connect with more and more people. One tool that is outshining the marketing technique is video marketing campaign.
Marketers are resorting to this marketing tool because it offers numerous benefits to them in the most economical manner. To make the video campaigns more result-driven, it is must that a marketer should know the right video marketing strategies for different social channels.
Here is a list of most successful platform for video marketing:
1. Facebook video marketing campaign
To make Facebook video marketing campaigns successful, you should be sure of certain factors like the theme of your video, why you are sharing them, how to use features like ‘target video advertising’, etc. Lately, Facebook has given immense opportunities to the marketers for running such video campaigns that ensure more organic search.
Here are a few tips on how to run a powerful video campaign on Facebook:
- Use square or 1:1 format for your videos
- Write descriptive & precise headings and captions to your videos because 85% of videos are viewed without sound.
- The quality of the video should be good and make the first 3 seconds of your videos count.
2. YouTube video marketing campaign
With over 3 billion+ users, YouTube is considered the best platform for uploading and optimizing videos. You should create video content that is discoverable on different search engines and can be easily be embedded on your website. Always try to make your video content catchy, informative and full of keywords so that Google can display it upon a relevant search.
Here are a few tips to consider:
- Always add captions and subtitles to your videos.
- Use keywords and descriptions to boost SEO rankings.
- Make high quality HD videos.
3. Instagram video marketing campaign:
With features like Instagram stories and highlights, Instagram is a new major player in social video marketing. Marketers are eyeing on this social media for running campaigns. Some notable tips for running result-driven video campaigns on Instagram are –
- Use square or 1:1 format for your videos.
- Due to ‘no sound’ feature of Instagram, users have to tap on the videos. So, work on making ‘no sound’ videos interesting.
- Use relevant hashtags.
- Use your Instagram stories strategically to bring your photos to life.
-Anushree Srivastava