Email marketing is the best digital media channel that marketers use to reach out to their potential customers and talk about their brand. It is the most economical way to boost up your brand’s name. Often, email marketing is considered similar to the dynamic rail industry in the world. Today, rail industry contributes majorly to the economic growth of US. It is an example of how businesses get done around the world yet it operates in an unglamorous and behinds the scenes fashion.
Permission still trumps reach –
Email marketing is one of the most valued assets that digital marketers have. Via this channel, your customers or potential customers permit you to be marketed when they opt into your email programs. What could be better than individuals inviting marketers to send offers and discounts? Whether your inbox is 10,000 or 10 million, that inbox is incredibly valued real estate.
Email generates huge ROI –
Email marketing is the best profit generator for digital marketers. They use this channel to hype their sales. Emails give a huge returns on investment to these marketers and they can attract a lot of traffic.
Email is the hub of the customer journey –
In this digital era, marketers are obsessing over “customer journey”. They are emphasizing on upgrading their email marketing as it a thread that connects customers to the brand and marketers with their marketing efforts. Therefore, if your email marketing is weak, your customer journey will cut down. Also, ineffective email programs will cause huge losses to the company.
Mobile makes email omnipresent –
Emails are pervasive in nature. They are present in all your digital devices. About 54% of people open their emails on mobile phones. When customers are checking their mails, there’s a high scope that your message will be read. However, the screen time to engage the customers is less. Thus, it’s important that marketers make full use of email’s pervasiveness as 24/7 marketing channel to promote their product or service.
Results are unpredictable –
Most marketers try out various ways to improve their email marketing skills. Yet they don’t see much returns. The reality is that the results of your email marketing efforts are absolutely uncertain. You can be average or maybe below average, yet see dividends from your email programs. Or, you can be an expert email marketer and see a windfall. Only 40% of marketers described their programs as best which means most marketers are leaving a tremendous amount of money on the table.
-Anushree Srivastava
