We often delete the emails, received on the phone. Because no matter how much we squint, we just fail to get the message due to small fonts. It is due to fast life and non-compatibility with our telecom, we force our self to ignore the messages. Even though we know it’s a personalized mail and not a spam. We all have to accept; sometimes we feel there is no better option than to ignore. That explains why email marketers are advised to phrase their emails for mobile users.
Here are a few reasons why a marketer should take email optimization strictly:
Increase in smartphone users:
Here are a few stats that show how rapidly people are adopting mobile phones and use it as the first mode to read an email over a laptop or a desktop.
- 74% smartphone users prefer quick check of email on phone.
- Majority of email opens at 51% by mobile makers
- Mobile devices are responsible for 68% of Gmail & yahoo opens.
- Almost 2.2 billion-email users will use mobile devices for opening up their emails, by the end of 2018.
Beat the competition:
You can always stay one step ahead of your competitor by carefully optimizing your emails. Here are a few facts to support that:
- No. of newsletters to use reactive strategy techniques to augment their plan for their handsets accounts to 11.84%.
- Establishments accounting to 24% are still pursuing old ways for smartphone users.
- 39% of strategies do not include smartphone users as a potential customer.
- Only 5% of users open & use the emails on both handset and desktop 95% of them use only one medium.
- 70% of emails are deleted immediately for non-legibility itself; forget the content and effective marketing.
Use it as a moneymaking tool:
A lot of revenue can be generated through mobile emails. Here are a few statistics to support that:
-Amount of sales generated through mobile will be 56% by the end of this year.
-Enterprises are making email as effective sale generator over smart phones influencing 69% shoppers.
-Using mobile loyalty programs, firms make consumers feel special. 90% of -consumers feels the value.
-Ideal email kinds to receive on a smartphone are Special offers (27%), vouchers (21%) and real-time tracking (21%).
-As a result of the effective mobile message, two-thirds of consumers enrolled in mobile marketing and has become loyal consumer.
-Instead of print offers, mobile proposals are cashed by 10X.
-Anushree Srivastava
