COMMON MISTAKES IN VIDEO MARKETING
Marketers have video campaigns as one of the leading strategies today. Customers are more interested to watch and gain knowledge or get aware of an event rather than reading it. Though big brands such as Flipkart, coco-cola etc use to depend a lot on these campaigns but these days even SME are focusing on creating short videos.
According to a statistics, almost 78% of the audience sees online videos every week while 55% see every day. Talking we talk about the Internet traffic, 90% comes from videos. Thus, videos play a great role in grabbing the attention of your customer. Though a good video produces great traffic, a bad video would just do the opposite. It will greatly affect the ROI and most importantly the brand reputation.
Here are a few mistakes that people often make:
1. Inefficient video partner:
if you have partnered with a firm for creating videos then you must choose them wisely. In case they lack in the essentials that is required to make a good video, it will cost your clients both old and new. The companies will insufficient resources; tools and knowledge will deliver nothing but crap. This is a very big mistake as your regular clients would be disappointed and your potential clients will ignore your brand for bad marketing quality.
2. SEO optimization:
SEO is the heart and soul of every marketing campaign. While developing a video you must abide by the rules of SEO to get maximum results. In case you miss this one, it would be a big mistake, as your customers would never find you in search results. In that case, even the video quality doesn’t matter that you are unable to reach your target audience. Thus, add an engaging title and tag effectively to get the maximum response.
3. Video optimization:
One of the most common mistakes committed by marketers is not optimizing the videos properly. Thus, take measures for optimization and share it on various channels to get maximum exposure.
4. Choosing the correct style for video:
Every video speaks about your brand therefore if the marketer chooses the wrong style, it would be costing him his potential leads. Thus, choose the style that suits your brand perfectly.
5. Expecting immediate results:
Another mistake that marketers commit is to expect the results instantly. When certain videos go viral, it is due to sheer luck. Thus, work on the strategy to distribute and share your videos and let your customers watch it, like it and share it on their profile.
-Anushree Srivastava
