EFFECTIVE WAYS TO EXCITE YOUR INSTAGRAM SALES
Even after making an impact on over a 600 million audience, there are few brands that fail to acknowledge and implement Instagram. Instagram has been evolving ever since it has stepped into the social market and is currently soaring with the stats that show how it has impacted sales.
When the information is in a concise & photographic form, the viewership and regular audience is a mandate. So using Instagram as a potential platform for your brand positioning is a wise deal. Just plan and market your product and watch your sales getting a hike.
Here are a few engagement rules for your shining success and sales:
1) Go for Active and Inviting Captions-
since Instagram is more of a pictorial kind; you need a caption to support it. If you want to monetize your visits, a really active & engaging caption can be of great help.
An inviting caption with a problem solving ability will be a winner. A question or an intellectual short one liner can do wonders. Pick up a style and make it precise and creative enough to grab some attention from your users.
2) Use Instagram Editing Tools
As we know photographs are the Instagram forte, its mandate that you have an awesome picture to grab the attention and curiosity lingering for upcoming posts. It’s advised to use the editing tools or various apps to beautify the picture and post for the regular and potential customers.
3) Take full advantage of Videos and Stories
To elevate your visit and fan following apart from pictures you can post your work in motion. If you can communicate, as per your experience the approach becomes more personal, gaining more loyalty. Video, stories & ads in motion can be a star of your virtual presence online. It will add more dimensions to your presence on a social media platform. And it will be acknowledged without a hitch. By using a stats tool, you can map your success and plan your future posts.
4) Add Shoppable Links to your Images
One thing never goes out of style, you see it, like it and its in your cart for final purchase. Yes, there are many tools, which link your images to instant sales. Have2haveit or like2buy etc. are examples of such tools. They not only convert your visitors into your customers but also increase your click-through-rate. Any visitors, if interested, just click on your post mentioned in your bio, they find themselves on your product shelve. They not only get access to your current post but other products already there.
5) Showcase your Happy Customers
If we go into a store and get personal attention, it makes us feel valued. Similarly, if a customer were acknowledged for their online purchase on the Instagram page of a brand, it would become a great memory for them. This will not only strengthen the bond but will also make a brand trust worthier. You also gain popularity. Their very happy experience is when you tell other people of their choice and purchase, it invites other people who shop by experience. This way you become an active influencer and chosen brand by showcasing the important buys or benchmark customer.
-Anushree Srivastava
