There’s a saying in digital marketing, “Content was the king, content is the king and content will always be the king’. Any marketing strategy is vague without enriching content. No matter what tactics marketers apply, if their content isn’t good enough then no marketing trick will ever give shape to their dream of higher sales.
Developing the right content strategy for social media is extremely important for your business as it helps to develop a brand name and also takes you a step closer to your potential customers. If you’re planning to create a content strategy for your Instagram, then look no further and check out how you can do the same-
Know your audience’s taste-
It is imperative to know the taste and preference of your customers. What type of posts do they like? Whether they like emotional, intense posts or quirky sort of posts? Whether they choose flat lays or like funky vector designs? Experiment with different genres to know what type of posts gets the most response and suits the mood of your customers. This will give direction to your Instagram feed.
Post at right time –
This is one trick that has already been mentioned numerous times pointing to its significance each time. You should know the right time to post when your followers are most active. Start with posting at different times and observe the response of your followers each time. You can easily find out industry insights about the best times to post when your audience is most responsive to your content.
Create a strong content theme-
Once you know the taste and preference of your audience, it’s now time to work on creating themes that would keep your Instagram feed on point. Your content theme should be a good mix of relevant themes. Also get creative with your themes frequently to keep your customer’s interest engrossed and to base with your newer customers. Focus on updating yourself with latest trends and join the conversation. Over a period of time, your theme would refine if you were tracking the response consistently.
Getting your brand styling right –
Your social media page speaks about your brand even before you do. So, style and fashion your feed in such a way that makes your post stand out each time you post. Carefully select color pallets, typeface, moods of the post, etc. Give importance to intricate detailing so that people are attracted towards your brand. Also, make sure that your brand logo is unique and you always stand by the roots of your business.
– Anushree Srivastava
