IN-HOUSE VS. OUTSOURCING
When deciding on a digital marketing approach, a business owner has to decide whether to build an in-house team or hire an external provider. What will deliver you faster results- an in-house team or an outsourced team? When you want to change the operational strategy, it is not easy to pick one, as depends on many factors. It is a daunting task as it depends on your business’ immediate needs, wants and goals. Before taking a final decision, you have to take a look at the pros and cons of each approach to see which solution is right for your marketing service.
In-House Team: Pros
You have to choose the best candidates to form an effective team. They should have the right skills set and the right attitude so as to help you achieve your business’s digital marketing goals. Since, they are already familiar with your brand’s vision, goals, and mission; they need no training and can start right away. Moreover, their experience might count for content knowledge. As they are your in-house team, it will be easy to check their progress on a regular basis.
In-House Team: Cons
If you have to build an in-house team from scratch, things might not be easy for you. You need to find the right people and depending on whether they are great as workers or are qualified enough to give an expert opinion, you need to classify them and rate them accordingly. Hiring an in-house team won’t be that cost-effective.
A new hire in your in-house team will need training on products or services to have adequate information. They need time to develop as your business needs might be expanding phenomenally. Marketing strategy has to be dealt creatively, which might be lacking in an intern. If the job gets boring, the in-house team might lose their focus and might be compelled to quit and change jobs.
Outsourcing: Pros
Outsourcing can be a good option, if you don’t have the right experience or resources to run a digital marketing strategy. In outsourcing, the people and the work that they do are inter-linked. They do quality work and know how to negotiate with the right industry segments. Since digital marketing agencies are much in demand, they might know more about the latest trends and developments in the field. Similarly, the entire outsourcing team is at your disposal so that you can use their knowledge and expertise to your advantage.
Outsourcing: Cons
Having a whole team at your service is an advantage, but outsourcing can be extremely expensive when compared to hiring an in-house team. It might exceed your budget phenomenally to pay a marketing team. According to statistics, the annual cost of employing an in-house team might be lesser than the cost of employing an outsource team. You need to be wary if your business has sensitive materials because outsourcing can make you lose control over your marketing assets.
-Anushree Srivastava
