375 Admissions. 8 Months.
Top 3 on Google. Everywhere Else.
How a top Hyderabad international school went from invisible to undeniable — through SEO, social media, Google & Meta working as one 360° engine.
The Challenge
Premium education is one of the most competitive — and most trust-dependent — categories in digital.
Invisible in a Crowded Search
Hyderabad has hundreds of schools. Parents searching “best international school near me” or “top CBSE school in Hyderabad” were landing on competitors. The school had no Google visibility, no SEO presence, and no social proof online.
Long, Trust-Heavy Decision Cycles
Parents don’t pick schools on a first click. They research for weeks — comparing, watching videos, reading reviews, visiting campuses. Every touchpoint had to build trust before any call-to-action could convert.
4 Channels, One Cohesive Story
SEO, social media, Google Ads and Meta had to speak the same language. Fragmented messaging across channels kills premium brand perception — and wastes budget by failing to reinforce each other.
Our 360° Approach
“Own the Search. Own the Feed. Own the Conversation.”
A parent’s journey to choosing a school starts with Google and ends with trust. We engineered every stage: rank at the top when they search, dominate their social feed with school life content, retarget them on YouTube and Meta as they research, and convert them through high-intent search ads. Four channels. One message. Zero wasted budget.
Local SEO
Top 3 for “best schools near me” in 8km radius. GBP optimisation, review strategy, local content clusters.
Social Media
200+ reels & static posts. Campus life, faculty spotlights, student achievements — building the brand parents trust.
Google Performance
Search + Display + YouTube. Captured every parent actively looking for schools. Retargeted site visitors at scale.
Meta Ads
Lead generation + video view campaigns. Lookalike audiences from existing parents. Admission-season offer creatives.
What We Delivered
Four channels. Every metric moving in the right direction.
Top 3 Local SEO · 4,200+ leads · ₹1,100 blended CPL · 3.2 Cr+ impressions · 18L+ organic reach
We engaged Digital Mojo for a full 360° programme and the results exceeded everything we hoped for. From ranking on Google Maps to filling our inquiry pipeline through Meta and Google Ads — every channel worked together seamlessly. 375 admissions in 8 months is a testament to how powerful integrated digital marketing can be for a school.
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