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International School Case Study: 375 Admissions in 8 Months with 360° Digital Marketing

Education · 360° Digital Marketing · Case Study

375 Admissions. 8 Months.
Top 3 on Google. Everywhere Else.

How a top Hyderabad international school went from invisible to undeniable — through SEO, social media, Google & Meta working as one 360° engine.

375+
Admissions
Top 3
Local SEO Rank
4,200+
Qualified Leads
₹1,100
Blended CPL
🏫 International School 📍 Hyderabad ⚙ 360° Digital Marketing 📅 8 Months 💰 ₹8L / Month

The Challenge

Premium education is one of the most competitive — and most trust-dependent — categories in digital.

01

Invisible in a Crowded Search

Hyderabad has hundreds of schools. Parents searching “best international school near me” or “top CBSE school in Hyderabad” were landing on competitors. The school had no Google visibility, no SEO presence, and no social proof online.

02

Long, Trust-Heavy Decision Cycles

Parents don’t pick schools on a first click. They research for weeks — comparing, watching videos, reading reviews, visiting campuses. Every touchpoint had to build trust before any call-to-action could convert.

03

4 Channels, One Cohesive Story

SEO, social media, Google Ads and Meta had to speak the same language. Fragmented messaging across channels kills premium brand perception — and wastes budget by failing to reinforce each other.

Our 360° Approach

Core Strategy

“Own the Search. Own the Feed. Own the Conversation.”

A parent’s journey to choosing a school starts with Google and ends with trust. We engineered every stage: rank at the top when they search, dominate their social feed with school life content, retarget them on YouTube and Meta as they research, and convert them through high-intent search ads. Four channels. One message. Zero wasted budget.

Foundation

Local SEO

Top 3 for “best schools near me” in 8km radius. GBP optimisation, review strategy, local content clusters.

Awareness & Trust

Social Media

200+ reels & static posts. Campus life, faculty spotlights, student achievements — building the brand parents trust.

Intent Capture

Google Performance

Search + Display + YouTube. Captured every parent actively looking for schools. Retargeted site visitors at scale.

Consideration & Lead Gen

Meta Ads

Lead generation + video view campaigns. Lookalike audiences from existing parents. Admission-season offer creatives.

Local SEO ✦ Best Schools Near Me ✦ Instagram Reels ✦ Google Search ✦ YouTube Ads ✦ Meta Lead Gen ✦ Google Display ✦ 375 Admissions ✦ 360° Marketing ✦ Hyderabad ✦ Local SEO ✦ Best Schools Near Me ✦ Instagram Reels ✦ Google Search ✦ YouTube Ads ✦ Meta Lead Gen ✦ Google Display ✦ 375 Admissions ✦ 360° Marketing ✦ Hyderabad ✦

What We Delivered

Four channels. Every metric moving in the right direction.

Local SEO
Google Maps · Organic Search
Keyword Ranking
△ #1–3 “best schools near me”

△ Top 3 — 8km radius · 8 months
420%
GMB Views ↑
310%
Directions ↑
85+
5★ Reviews
8 km
Dominance Radius
Local SEO · Organic
Social Media
Instagram · Facebook · Reels
Content Published · 8 months
200+ pieces
Reels · Carousels · Stories · Static
18L+
Organic Reach
280%
Follower Growth
200+
Reels + Posts
4.8%
Avg Engagement
Social Media · Organic
Google Performance
Search · Display · YouTube
Channel Mix
Search 50% · Display 30% · YouTube 20%
2.4 Cr+
Impressions
24,000+
Clicks
2,500+
Leads
₹1,400
Avg CPL
Performance · Google
Meta Ads
Facebook · Instagram · Lead Gen
Lead Volume · 8 months
₹800 avg CPL · Lead Gen objective
88L+
Impressions
22L+
People Reached
1,700+
Leads
₹800
CPL
Lead Gen · Meta
360° Results · 8 Months · Hyderabad
375
admissions from one cohesive digital strategy
★★★★★

Top 3 Local SEO · 4,200+ leads · ₹1,100 blended CPL · 3.2 Cr+ impressions · 18L+ organic reach

Top 3
Local SEO Rank
4,200+
Qualified Leads
₹1,100
Blended CPL
3.2 Cr+
Total Impressions
18L+
Organic Reach

We engaged Digital Mojo for a full 360° programme and the results exceeded everything we hoped for. From ranking on Google Maps to filling our inquiry pipeline through Meta and Google Ads — every channel worked together seamlessly. 375 admissions in 8 months is a testament to how powerful integrated digital marketing can be for a school.

Principal / Director — International School
Hyderabad, Telangana

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