118 Units Sold in 7 Months
for Om Sree Builders
A search-first performance campaign across Google & Meta that turned Kompally into one of Hyderabad’s fastest-selling residential addresses.
The Challenge
Three headwinds that made this campaign anything but straightforward.
Emerging Micro-Market Perception
Kompally was off most homebuyers’ shortlists. Competing against established corridors like Bachupally, Miyapur and Medchal demanded an aggressive search presence to shift where buyers were looking.
The 3 to 6 Month Sales Cycle
Real estate decisions aren’t made overnight. Leads who entered the funnel in month one often converted in month five. The campaign needed sustained pressure without burning budget on dead leads.
Brutal Keyword Competition
Hyderabad real estate CPCs were hitting ₹120–180 at peak. Without sharp negative keyword architecture and quality score discipline, the ₹18L monthly budget would have evaporated with nothing to show.
Our Strategic Approach
“Own the Search. Own the Buyer.”
When someone types “2BHK flats in Kompally” or “new apartments near BHEL Hyderabad”, they’re not browsing — they’re deciding. We built a Google Search engine to capture every one of those moments, then used Meta to stay top-of-mind for the 97% who didn’t convert the first time.
Search intent capture. Branded, competitor, locality and project-type keyword architecture across 200+ terms. Display retargeting for site visitors. Performance Max for reach expansion.
Awareness and retargeting layer. Lookalike audiences from buyer data. Video creatives for Reels. Retargeting Google site visitors with social proof and urgency messaging.
200+ Keyword Architecture
Locality, price-band, BHK type, builder, and competitor keyword matrix — capturing intent at every stage.
Negative Keyword Discipline
Aggressive negative lists eliminated irrelevant traffic. CPL dropped 28% by month 3 through weekly hygiene audits.
Cross-Platform Retargeting
Google site visitors retargeted on Meta within 24 hours. 3x higher conversion rate than cold audience Meta campaigns.
Landing Page Per Source
Dedicated Google LP and Meta LP with source-matched messaging, 5-second CTAs, and WhatsApp integration.
Campaigns We Ran
Four campaign types working together — each with a distinct job in the funnel.
The Numbers Funnel
₹1.08 Cr in. 118 units out. Here’s every step in between.
Digital Mojo’s search-first strategy completely changed the game for us. Kompally was a tough sell — but the quality of leads coming through Google was exceptional. Buyers were arriving at our site already convinced. 118 closures in 7 months speaks for itself.
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for Your Project?
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