Content plays a very important role in campaigns and posts. To look over all the contents and manage them properly is the main job of Content Marketing Manager . He is responsible for strategy making, implementation and tracking the results. Manager must know the business model of the firm before crafting a strategy
Key responsibilities of a content marketing manager
1. Works with respect to the audience
There are a number of customers sprawling over on the social sites. Some of them visit your website on day to day basis. A content manager spots the target audience from among those visitors. He instructs the team accordingly and explains to them about the audience’s behavior, demographics, location, etc for better understanding. He understands the challenges of the customers and captures their attention through the content. The team creates appealing contents and manager delivers great results to the firm.
2. List down the goals
A manger has an eye on each and every member of his team for results. He makes a list of goal that has to be achieved or wish to be achieved. List could comprise of any number goals like, identifying target audience, better engagement on social media, better contents for the site, etc. His goals are based on achieving good result for the campaign and should be periodic. Factors that should be taken into consideration while making goals depend on the activities of the competitors. He must also keep checking upon his goals, previous and not achieved one’s too. The current budget is also an important factor. Adding conversions estimate could prove to be helpful.
3. Prepares SEO strategy
Developing strategy with respect to the target keywords is the work of a content manager to be in top search results. Significant keywords are necessary for every product and should be placed well in title, inner content and Meta description. SEO strategy for the team will make sure that they can follow it while working on the content.
Digital Mojo is one of the leading digital marketing companies based in Hyderabad. One of the core services of the company is content marketing where the team of experts takes care of the content of different campaigns to ensure a high ROI. Thus, plan your next set of campaigns with Digital Mojo.
