Increased traffic to your website does not necessarily contribute to revenue generation. In case of display advertising being the sole determinant of your revenue model then only it will add to your revenue. But research has shown that display advertising is one of the least revenue generators. As per some study, only 27% of internet visitors are actually looking up to your ad which ultimately adds to your revenue.
Ways to convert website traffic into leads:
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Landing Pages
If you are looking to convert a visitor into a lead, then landing pages are the best way for that. Most of the content pages on the website are designed to provide information but some of the landing pages are specifically designed to collect contact information only. Some of the most efficient landing pages, when combined with targeted traffic, have a conversion ratio of 50-60% and even more than that.
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Unblockable Popup Forms
You might have come across many unblockable popup forms, which is one of the best ways to convert website traffic into leads. Based on your offer effectiveness 2-10% of daily traffic can easily contribute to your leads which will have a direct impact on the blog revenue.
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Opt-In Forms in Sidebars and Below Posts
Have you noticed the sidebars and the area below the posts? This is one of the best locations for Opt-In forms. When people don’t find your content interesting then they look at the sidebars. Also, once your viewers have finished reading your content they will have a look at the end part of your page. If they don’t find anything worth reading or spending their time then they will definitely leave your page.
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Opt-In Forms Inside Videos
This is the latest trend among digital marketers. Owing to the popularity of web videos opt-in form videos are increasingly becoming more and more popular. Check the following screenshot which will show you how a video with an opt-in form pops up during the video and the user continues watching the video after the opt-in. Even the opt-in can also be made mandatory by disabling the “skip this step” section. You can even configure the form to appear at the beginning or at the end of the video.
Above given are some of the highly effective and efficient ways which have a proven track record to convert website traffic into leads. Use them on your blog and enjoy the benefits with increased leads.
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