Google AdWords is an advertising service by Google for businesses that wish to display their ads on Google. Businesses create ads based on keywords and Google displays those ads whose keywords matches with the query of the user. AdWords experts with Google certification have a promising career because digital marketing is the future of the country and these experts will enjoy first mover advantage to some extent. If you aspire to become certified AdWords master, then brief yourself about how Google certification is important for you –
Why is Google AdWords certification necessary?
AdWords master earn handsome salary and if you are Google certified professional, then it is cherry on the cake. You could earn in 7 digits and can gain great respect in your industry. Professionals who pass Google AdWords Exam are highly valued by prospective employers. Soon it will get mandatory to become AdWords certified to work in PPC. If you are thinking to take Google AdWords exam, then you will have to appear for the following examinations-
1. AdWords Fundamentals
2. The second exam can be any of the following-
- Search advertising
- Display advertising
- Video advertising
- Shopping advertising
- Mobile advertising
Passing the two exams would help you be a certified AdWords expert. However, the certification will be valid for 12 months only, which means you again have to appear for the exam in order to maintain your AdWords certified status. You have to score 80% in both the exams or else you can re-take the exam in 7 days.
Why you should become Google AdWords certified?
Passing AdWords exam gives a sense of security to hiring managers, as they feel more confident when they hire professionals who are Google certified. Plus, it also ensures rewarding career for you as Search marketing expert. Below are some reasons to tell why Google AdWords examination is profitable for you –
- It adds value to your resume if you are a certified PPC specialist.
- Your potential clients would be more confident when they’ll come to know that you are an AdWords certified. This would also help you to convince them easily.
- For any professional, be it an SEO specialist or search marketer, if you are an AdWords certified then this would strengthen your validity in front of your current or future employers.
- Scoring good marks in exam is directly proportional to how interactively you work with the interface and AdWords auction. You would be considered more authentic as an AdWords expert.
-Anushree Srivastava
