Marketers who are able to expand their customer base and generate revenue out of their traffic are the key personnel of businesses. Since traffic monetization is risky, even the smallest of mistakes from the marketer’s end can turn the tables and hamper website’s SEO rankings, the site’s usability and engagement. This will automatically distant the marketers from their potential customers and will have negative effects on a company’s profit routine.
If you are planning to make money out of your website by monetizing your traffic, then you have to be careful in advance about various marketing and SEO mistakes that marketers make. This only widens the gap between you and your customer and your dream of monetizing traffic remains a dream. So, below given are most common mistakes to avoid when striving to earn revenue by monetizing your traffic:
1. Don’t use intrusive pop-ups and interstitials
Advertisers who are planning to make money out their mobile traffic have to keep a check on few things like the presence of popups, banners, interstitial ads in their sites. They have to ensure that customers don’t get irritated due to too many popups and ads. Advertisers should check out different ways that don’t retard their SEO rankings. Their website should contain more of user-friendly ads rather than interstitials. However, the following types of intrusive popups are permitted by Google-
- Cookie verification
- Age verification
- Legal verifications
- Sign in and sign up dialogs
Advertisers are advised to include pages that depict the usability of the product. Banners and pop-ups can be shown on later pages once the customers have browsed two or three pages. This way marketer can avoid mistakes in monetizing traffic.
2. Don’t give too much space to ads –
Websites that contain too many ads and lack quality content fail to attract customers. Google undermines sites that don’t maintain a proper balance between content and ads. For SEO rankings, Google looks at engagement rate and users’ behavior towards your brand. When you fail to satisfy your customers, your bounce rate will increase but the average session duration will decrease. This will give a negative signal to Google and you would end up losing your customers, rankings, and money. As a marketer, you can avoid this situation by not flooding too many ads on your page. Post maximum of two ads on the top or right side of the page. Also, check out your ads positions in different search engines so that your ads don’t dilute the message of your content.
3. Don’t increase the loading time of your website-
Numerous non-optimized images and scripts will increase the loading time of your website. This will force your customers to head over to somewhere else. So, if your website is responding slowly, conduct page speed test and streamline your site. To monetize your traffic, ensure that visitors have quick access to your website. You can follow below-given steps for quick loading time-
- Remove third-party plugins
- Reduce the number of redirects
- Restrict the autoplay option.
To optimize your website for more traffic, contact Digital Mojo. The company is a pioneer in digital marketing, which caters its services globally. The core expertise of the company lies in PPC, SEO, display advertising, PR, website development and graphic designing. Thus, let your brand adopt the digital means with Digital Mojo.
-Anushree Srivastava
