Listing your website in different sites and applications is considered to be very beneficial for business enterprise. These sites entertain huge traffic on a daily basis and marketers can use these sites to accelerate their branding process. They can also backlink their website with these sites in order to increase popularity and generate leads. Backlinking your website adds value to your business and acts as a source for customer reviews.
If you’re planning to set your business online, then you have to submit your business information to related directories. To ensure that your business is established, below given are few places where you have to mark its presence on-
1. Google My Business –
It is a mobile-friendly business application where you can list your business by providing basic details like name, location and working hours. Even small businesses can post pictures, offers and reply to clients’ feedback. Its feature to list your business’s exact location on mobile-friendly map leverages the use of this business application.
2. Bing places for business –
This application was created as an opportunity for small businesses to get online and get ranked on Microsoft’s search engine. It has some interesting features like adding multiple locations, photos, various contact details, etc. It also features map locations and customer reviews from Yelp.
3. Yahoos local –
Its USP is to allow businesses to list themselves for free. However, to avail premium services and cross listing across Yahoo’s network, you are charged extra. It is third largest after Google and Bing that draws millions of searches daily. It is mobbed with amazing features like easy-to-use tools for tracking impression and measuring overall search performance.
4. MerchantCircle –
MerchantCircle is an angel for those local business owners who find difficult to make an online presence. It is the largest social network where you can update basic information related to your business and at the same time, reply to your customer’s query. It is a marketing platform to advertise and boost your business’s listing via coupons, newsletters, photos, videos, etc. the more active the business owners are, the more publicity they gain.
5. Foursquare –
If you’re looking for a mobile application that would target your potential customers through various offers and discounts, then Foursquare suits perfectly for your business. It is a combination of directory and location-based social networking site that allows businesses to add information such as name, type, working hours so that clients find you when they browse your business. It gives its customers option to share their experience via Twitter accounts. And, you can use the mobile app to connect and target with your customers and attract them with offers and promotions.
-Anushree Srivastava
