3 CONTENT MARKETING KPI’S
Content marketing is one of the tools that accelerate business worldwide. Meticulously, marketers research, analyze & work humungous on content to achieve success for their brand. Understanding a customer’s line of thought can do the job. The macro planning is not enough, considering the whole market it’s precarious to predict the outcome. Content marketing KPI’s & metrics can always keep you one step ahead of your competitors and will help you in knowing your target customers. Contemplate the 3 standard points below that will help you evaluate your current marketing plan:
Metric 01:
Traffic: Every marketer must recognize the source of their website traffic so that they can monitor and understand it. This would help them in targeting the reach of their content. Calculate the traffic volume from both source and channel to analyze how well is your content written and how much market it has captured. Content strategies are based on key channels. For Instance, the content which is specifically crafted for an email or a campaign must draw the customers back to the website so that the conversion rate can be higher.
Metric 02: Engagement:
Traffic channel is one of the best ways to measure and analyze engagement. It shall let a marketer analyze the no. of pages viewed in every session, the bounce rate and the average time spent by a potential customer on the site. By measuring the engagement using the source and channel, a brand would know the type of traffic and visitors who could be eventually the potential customers. If you wish to know if your content is performing well, just monitor how long is it keeping the audience glued to the site.
Metric 03: Onsite content:
Google Analytics has a feature of “Content drill down”, which shows any issues that concern web related issues or content designed for any specific segment. It is very important for a content marketer to know the nonperforming content on their website and eventually work on it so that they can be aware of what not to do in their next content strategy.
Best landing Pages:
To begin with, identifying which landing folio draws the utmost attention can be very helpful to understand the concept of metric for your content marketing. The next step can be to evaluate the adhering data that’s engaging the interest. Your prime folio should be enhanced to attract more visitors to your onsite data.
Best exit pages:
It’s a platform to evaluate why your visitors lost interest. It also helps to establish the fact; the content created is not attracting but driving them off. The more you know about your content, the easier it gets to correct it and place it to drive the visitors and retain them.
Digital Mojo, a digital marketing agency, is one of the pioneers in content marketing. They have a team of experts that craft perfect content strategies for a brand. They understand the importance of KPI and metrics involved in content marketing and thus focus on it to improve ROI. Thus, if you are looking for content marketing services for your brand, contact Digital Mojo.
-Anushree Srivastava
