STEPS TO CHOOSE THE BEST ONLINE MARKETING COMPANY
Do you have a brand that is not yet marketed online? There are many businesses that have been established well for years but are not aware of branding them online. Now, instead of hiring several experts to carry out the online operations, a business can also invest in outsourcing their work to an online marketing company. Since the finance involved is good, one must be careful while choosing a company.
Here are a few tips that an owner can use to choose the best online marketing company:
1. List down your needs & expectations:
Do not jump on a decision instantly and make a wise choice. Make a plan and list all the reasons for hiring a company so that with the investment of both time and money, you can get great results. Before hiring, you must understand what roles you want that company to play in achieving your business goals. Get answers to questions such as are you looking for instant growth of the company, do you wish to redesign your brand, are you looking to add new branches or territories, or do you want more sales and conversions.
2. Read about the company:
the Company to whom you are outsourcing your work for online marketing must understand what you need. Before hiring, read about the company and their past projects with other clients. Check the effectiveness of the company’s website, their blogs, core expertise, portfolio, case studies, testimonials from other customers etc. The company must be up to date on the current trends of online marketing and should know the implementation of all the tools and techniques. If they are located in the nearby vicinity then it’s an added advantage. Also, look if they have any certifications and awards.
3. Send RFP to the shortlisted companies:
By now, if you have shortlisted a few companies whose work look appealing, research further on them. You can read the reviews of the company, check for any Google partners, talk to some of their previous clients, read the case studies in detail and most important learn about their pricing. Once you are satisfied with one or two profiles, send an RFP (Request for Proposal). If they match your requirements, hire them.
-Anushree Srivastava
