Strategies for Instagram:
Before starting any campaign on Instagram, you must decide the goals you wish to achieve. Define your objectives and build your core strategy around it. It can act as a great marketing channel especially for businesses that are related to food, travel, clothing, and e-commerce. With great features and amazing filters, you can showcase your brand in the most exquisite way. By working on the strategy you will be well aware of what personality you wish your brand should reflect. When there is involvement of finance, the first thing you should work on is how to best utilize the pad resources to get results. The success of the campaign totally relies on what objective you chose in the first place.
Top 3 strategies for Instagram:
1. Hashtags need to be part of your strategy
Besides Image, the most crucial element of Instagram is Hashtags. By using hashtags in your post, people outside your follower’s list will also get a chance to view your post. When a user search hashtag with are relevant to the ones you used in your post, he will come across your page. Thus, hashtags give exposure to a brand.
2. Be part of the Instagram community
There are several ways to be a part of an Instagram community. It’s all about interacting and staying in touch with the other Instagram users. One way of doing it is through hashtags where you connect with Instagrammers who are otherwise not on your profile. Another way of getting along and interacting is through commenting on a post or liking it. It can also be a way of growing your own list of followers. Lastly, be a part of Instagram campaigns.
3. Optimize your images as per brand
People judge your brand on the basis of images you post on Instagram. Thus, choose the images carefully as it will create a persona of your brand. Instead of just adding promotional posts, try a theme or post on what your brands believes in to build an emotional touch with your clients.
-Anushree Srivastava
