Today, one must be a prowess in his industry and should have a tech-savvy knowledge of their target audience to become a digital marketing manager. With the ever-evolving market, the strategies and strengths have to be redefined to achieve success. Thus, if you are aspiring to be the next digital marketing manager in your company, introspect the skills within you before applying.
Here are the 5 traits that would make you a successful digital marketing manager:
1. Instant judgments in Real-time
If you are running large-scale digital campaigns then you must have the ability to make decisions in real-time. It’s like driving a car where the gear has to be fixed every time there is an open road or traffic. Digital marketing doesn’t give the privilege of a good lead-time as in the case of print advertising. Thus exemplify yourself by taking a pivoted approach.
2. Digitally equipped
If you are not an expert on digital means then munch on the endless resources day and day out. In case you are already a digital enthusiast then iterate on your learning to reach perfection. To be a manager, you must be equipped with all the digital strategies and have analytics on your fingertips. Explore the different areas of the digital platforms and gather the intricacies of what each medium has to offer.
3. Knowing the customers
Explore the curiosity inside you. A good marketer must segment the market and follow the behavior patterns. Learn what drives your audience and which strategy or approach is bringing the maximum interaction. We live in an era of big data hence your decision must be based on analytics.
4. Creativity & concepts
Do you have a creative vision? You must communicate your ideas and long-term goals to your team so that they can see the big picture. If you are adept at the creativity and have the savviness to deliver great concepts of digital marketing then you can build a great relationship with your client.
-Anushree Srivastava
