Are you maintaining a healthy social media presence? Do you sound too personal or too robotic while responding to your customers? Try to avoid such mistakes and build a strong reputation. Here are top five social media do’s to learn
Social Media Do’s:
1. Get to know your customer
A person will follow you only if he seeks some benefit from you. That’s the ultimate trick to grow socially. So know your customer base and what they expect from you. Post things that they find relatable and follow 80/20 rule, i.e. 80% of your content should be related to them and 20% should be about your business.
2. Don’t be on newsfeed every hour
Post actively and maintain consistency. Don’t post too often as this could irritate people. You might end up losing them from your page and when you post frequently, your posts get lost in the newsfeed of people.
3. Maintain a checklist
Do you have a habit of making a checklist every day before you begin your work? If not, start right away. Checklists are big-time saviors as they save you from forthcoming troubles such as missing out on an important task. You can be assured that the information you’re shared has reached all the readers. Also, check the validity of all the links embedded.
4. Have a personality
Play with your creativity to attract more customers. Do not indulge in boring posts, as people will immediately scroll down without paying attention to the information you are sharing. Every brand has a style to communicate with its customers, make sure your brand has a great personality too.
5. Choose the correct social media platform
Every business demands a specific platform for branding. Though every social media base is a great medium to reach the customers, not every social platform will suit every business. Companies have to make a smart choice regarding their online presence. For example, Facebook would be a better platform for customer engagement, while YouTube can be preferred over other social platforms for SEO activity.
-Anushree Srivastava
