Are you the owner of a small retail outlet? Have big industry giants such as Paytm and Flipkart taken the sale away from you. Well, you can never possibly compete with these corporates but definitely, focus on the local sale by adopting digital means. The big leaders are the cause of many local retail shutdowns but a smart strategy can help you climb your way up.
1. Sell online
Is your retail outlet facing geographical challenges? Without wasting more time, set up a storefront either on your website or use social mediums such as Facebook. You can directly sell your services on Amazon, eBay, Flipkart, etc.
2. Blog about your brand
Blogs are crucial for any digital marketing plan. Firstly its important for carrying out SEO and secondly, it helps you communicate with the target audience directly. If you want your audience to end up at your website organically then SEO paves the way for it. You can blog using various platforms and it’s a free resource.
3. Use the power of social platforms
Social media is truly an asset. Most of the social platforms such as Facebook, Twitter, Instagram, etc are free for account setup and can give you another way of reaching your audience besides the website. Thus, utilizing social media should be on top of your list while making a digital marketing plan. Showcase your products, services, and offers globally and attract the audience to generate more sales.
4. Develop a personality for your brand
When you communicate on social media, it reflects your brands’ personality. For Instance, Netflix uses a sarcastic and witty tone, which is liked and appreciated. Find the voice of your brand, today! It may depend on the type of customer, demographics, etc. A strong presence demands exclusivity, which makes a brand.
5. Look for achievable goals
Digital platforms can be unpredictable at times. Someday your ship might sail smoothly while on other days it may face strong winds. Thus, if you are making a digital marketing plan, it is important to have realistic goals. Do not rely on any single vertical of digital marketing. Explore your options. Try doing things differently to achieve success.
-Anushree Srivastava
