Infographic for SEO
If you are aiming for a great conversion rate, develop an optimized infographic. Read the search engine practices thoroughly to ensure your reach. B2B buyers have a tendency to share infographics on various social platforms, which will give you two advantages. Firstly, the infographics are search engine optimized which will generate better leads. Secondly, every time someone shares it, your infographic will get enormous exposure. Make sure you have searched for an effective keyword before making an SEO strategy.
Here are a few SEO tactics for a successful SEO infographic
1. Keyword in URL:
place your keyword in the URL carefully for optimization. An infographic is just an image if a user searches for it; it will be displayed in search results through this keyword.
2. Meta:
Meta is a very important SEO requirement. While writing the Meta be careful of the number of characters as per search engine guidelines and place the keyword perfectly.
3. Keyword in heading:
Headings play an important role. Your keyword must be in the very first heading (H1)
4. Insert text:
Though there is a lot of information in an infographic, Google can’t read it from inside the image. Thus, you must add text to your infographic so that it can be found in search results.
5. Word length:
If you want your post to be among the top searches, develop infographics with a good word length. A post with the content of 1500-2000 words abides by the search engine algorithm. Google picks post with a good word length.
Load time: Google considers Page load time while displaying the search results. Thus your infographic must not contain heavy images and text resulting in higher page load time.
6. Social buttons:
If you wish that your infographic must get exposure then add a social sharing button of all possible platforms. The more the post gets a share, the higher the ranking.
7. Word Press plugins:
If you are a Word press user, install the YOAST SEO plugin. It shares a checklist for SEO.
Academy of Internet Marketing (AIM), a digital marketing institute, is based in Hyderabad. A digital enthusiast looking to make a career in SEO can enroll for classroom training. The basic course has a detailed SEO module while the specialized course is on Search engine specialists. After attending an advanced course, the candidate will be easily absorbed by the industry.
-Anushree Srivastava
