Work as a Freelance Content Marketer
Are you well equipped with content marketing but are unable to work full-time? Do you have years of experience and industrial expertise to help businesses and startups with content strategy? Well, you can now work as a successful freelance content marketer and join startups, small businesses and retails.
How to Look for Clients?
Here are a several ways to find your potential clients:
- Freelancing sites such as Fiverr, Upwork etc have a list of potential clients that post both long-term and short-term content marketing projects
- Be active on sites such as LinkedIn and Quora where you can post your knowledge in the form of case studies or infographics.
- Do extensive blogging on why one should do content marketing to get noticed and recognized as an expert.
- Use social media such as Facebook groups where clients look for freelancers
Responsibility and role of a freelance content marketer
- Know about the company thoroughly while making a content marketing plan to know precisely what has to be delivered
- Strategize the content and implementing them as per client’s requirements.
- Understand the difference between B2B and B2C and be strict on timelines to obtain the better results
- You may be the sole creator of content marketing or may act as a supervisor who can instruct the clients existing team.
- Monitor the moves of clients competitors and results of your own campaign
Engagement with the client
Being a freelancer you can engage with your client on several basis. For instance, you can work on a monthly basis, project basis or maybe on an hourly basis. Clients usually hire freelancers for cost-effective solutions where a freelancer can help them achieve their revenue goals by running successful content marketing campaigns. In case you and your client’s location is not the same, uses Google Hangouts for making professional for online meetings and calls.
Income of a freelancer
As a freelancer, you can decide the charges on the basis of three things i.e. the industry experience, past projects, portfolio. In metro cities in India, the average salary of a freelance content marketer is around 5.0-5.5L per annum. The pricing may also depend on other factors such location of the client, the complexity of the work etc. To get an estimate of current market rate use website like Payscale that gives an approximation. For corporates, you can produce invoices using tools such as Wave.
-Anushree Srivastava
