Google Adwords
Do you dream of seeing your website at the top of Google’s search engine result page (SERP)? Don’t want to go with SEO? Then Google AdWords is your savior. AdWords is Google’s advertising system in which advertisers bid on certain keywords in order for their clickable ads to appear in Goggle’s search results. If you want to increase your website’s ranking in a very short period, then go through the following steps to understand AdWords –
What is Google AdWords?
It is a paid form of marketing approach where businesses try to rank their websites at the top of SERPs through keywords. Generally, when websites are ranked using AdWords, the ranking is usually faster than SEO.
How AdWords work?
Google AdWords work in quite an interesting way where marketers try to bid keywords so that their ads are displayed at the top on the result page. Google tries to rank these ads in following ways-
- When you shoot a query in Google search box, Google Adwords tries to dig into all the ads whose keywords match with your query.
- Now, Google ranks these ads based on bid, quality score, Ad extensions, etc.
- Superior quality ads that win the auction process are displayed first.
Types of ads in Google Adwords
Google Adwords gives us the feature to run five types of Adwords campaigns –
- Search network – When you advertise on search network, your ads are displayed beside search results on other Google sites.
- Display network – It helps you to strategically show your messages to your potential customers when they are going through their favorite website.
- Video – Video campaigns help you show your video ads to your customers through YouTube or Google display network.
- Universal app campaign – These types of campaigns ensure that your apps are into the hands of more paying customers.
How to create an Adwords account?
Once you know how AdWords aid your marketing strategies, you can go ahead with creating an account in it. Type AdWords in Google Search box and click on Google AdWords | Google (PPC) online. If you are already an AdWords customer, then click on sign-in otherwise create a new account by following the required steps. Sign-in and you are an AdWords customer now.
-Anushree Srivastava
